The Application Of The Theory Of Market Positioning In Suburban Tourism Areas

The concept of market positioning arose under the condition of high development of commodity economy. In the process of constant practice, it became more and more mature and now it has developed a useful market theory. The appearance of market positioning ended up the complexion that market competition was out-of-order and made the market more hierarchical and close to the customers.Suburban tourism areas, as a hot area of domestic tourism and holiday tourism, drew the attentions of administration, inventors and developers. Because of the comparability of tourism resources and the overlap of the targeted market, they would face more strong competition. To solve the problem, applying the positioning theory into suburban tourism areas was a better choice. Based on the conclusion that the application of the theory of positioning in the suburban tourism areas had problems, according to the explanation of relative theories, the paper confirmed the procedure, contents and methods and finally did a detailed discussion with the case of Yehe Mountain Scenic Spots.Taking the method of relationship of theory to practice as a basis, the author formed the construction of the paper. The paper falls into six parts: The first part, on the base of confining relative concepts, did a literature review on the current development and stated the research purpose, methods...