Research On The Value Difference Between Government And Enterprise Of Ecologically Constrained Scenic Spots

The 19 th Communist Party of China National Congress put forward the idea of insisting on the harmonious coexistence of man and nature,lucid waters and lush mountains are invaluable assets,thus the protection and utilization of ecological resources has been elevated to new heights.Under the national policy of the country,the development of tourism has also ushered in better opportunities and higher challenges,new requirements have been put forward for the development of ecologically constrained scenic spots that undertake the functions of ecological resource protection.In the process of sustainable development of ecologically constrained scenic spots,the main contradiction is the value difference between the two core stakeholders-Local government departments and scenic development enterprises now.This paper takes the Jiugong Mountain Scenic Spot in Tongshan County,Hubei Province,which is a typical ecologically-constrained scenic spot with the title of “National Park of China”,“National Reserve of China” and“National Geopark of China” as an example.In 2009,the scenic spot was reformed and the ownership and management rights of the scenic spot were separated,After ten years of development,the core internal problem facing the scenic spot is the difference in value orientation,running-in and integration between the two stakeholders of the local government and enterprises.This paper follows the research ideas of "propose a problem,analyze a problem and solve a problem".Firstly,through the research on the literature of the development of ecologically constrained scenic spots and value conflicts between the government and enterprise in the development of scenic spots.At the same time,the theoretical foundations such as sustainable development theory and stakeholder were studied.Secondly,a key interview was conducted with relevant government management departments and development enterprise personnel in Jiugong Mountain Scenic Area.The NVIVO11.0software tool was used to encode and analyze the data collected by the interviews.The research theory of this paper was summarized,that during the process of development of ecologically constrained scenic spots,the value orientations of government departments and enterprises in the three aspects of ecology,economy and society have differences and common points,and their differences of value are the root cause of contradictions between the government's and enterprises' control responsibility and management behavior.At present,most of the research points on the development of ecologically constrained scenic spots are still focused on sustainable development and multistakeholders,haven't focused on the core issues currently facing China's ecologically constrained scenic spots,also can't really break through the bottleneck in the development of scenic spots.This paper focuses on the research perspective between the two core stakeholders :the government and the enterprise.According to the characteristics ofecologically constrained scenic spots,the value orientation of local government departments and scenic spot development enterprises is analyzed,proposed their responsibilities in the development of the scenic spot,and provides a strategy for adjusting the value of government-enterprise value in the development of ecologically constrained scenic spots,and provides a useful reference in ecological resources protect and ecotourism development in similar scenic spots in China.