Application Study Of Customer Relationship Management In Supply Power Enterprise

Based on theories of customer relationship management, this thesis makes researches in how Supply Power Enterprise manages their customer resources -through setting up the power industry' s Customer Relationship Model and carrying out CRM system. The thesis intends to find out how to properly introduce CRM into Supply Power Enterprise and how to make efficient use of CRM.The main contents include:1. Taking the development history and theoretical research of CRM as the background, analyze the professional trend home and abroad, and find out that CRM is a operation strategy based on the concept of "customer being the center" . As to Supply Power Enterprise , CRM more means a computer management system for operation and management. From analyzing the current situation of Supply Power Enterprise , we can see application of CRM is necessary and important.2. Discuss the technology design of the customer relationship management , set up a system model, viewing from the CRM principle and model of Supply Power Enterprise.3. Put forward customer value analysis, customer satisfaction analysis. Give the answer and application.4. Analysis the framework of CRM system design. Stress is on Supply Power marketing management information system, Supply Power service call center, Supply Power loader management and controlling system, Power Demand Side Management, electrical commercial web site and etc. Put forward the solution about the demand of management, system reengineering and integration.5. Conclude several ideas and difficult points in application of customer relationship management. Discuss the future application in the customer relationship management.