Research On Asia-America Liner Compete Strategy

This thesis is a great application of strategy theory in liner practice. Research method such as Linear regression, stream proceed, causality and so on are utilized in it. This subject does great help to strategy management in Asia-America liner competition.In the beginning of the paper, history of the service line is reviewed and actuality of Asia-America liner is briefly analyzed to find out the wheel's historical direction, that is Shipping Alliance. Successively, supply n demand records in the market is review and future previewed to figure out the market status, which is buyer-power market. All former analysis makes a sense that new characters are carried on by current marketing. Consequently, carriers is demanded to adapt her strategy to the changing circumstance. Especially our station-owned company is faced with a hard situation. To take a advance position in the aggressive competitive market, actions must be taken in organization strategy, pricing theory, human resource strategy and business scope defining.