The Case Example Of The Building Project Of The Xiao Ling Tong Of JiLin Province Communication Company

The communication industry is the basic estate of the national economy. Its flourishing development will play an important role in positively promoting the national economy. The division, reorganization and introducing competition of the telecommunication industry bring the flourishing market, professional development and the dropping of the telecommunication fee, so lots of users benefit from the accomplishment of telecommunication reform. The Network Telecommunication Group Corporation of China, mainly engaging in basic telecommunication business of fixed - line telephone and data operation, has become the leading telecommunication enterprise in the north after the telecommunication division. Because of too many people, great burden and limited operations, it is run under too much pressure, there is no increasing point and the operation is lack of vigor. In order to break this situation, the corporation decided to build a personal access system (or Xiao LingTong) that brings a new space for the enterprise development by its limited motion in a city to compete in the mobile market.JiLin Mobile Communication Company is the secondary subsidiary company of The Network Communication Corporation of China in Jilin province. In 2004, its opertion income was 4.15 billion yuan, its fixed asset investment was 1.5 billion yuan, and its staff was 16 thousand. It assembles various talents referring to technology, operation and management etc.. It was the leading telecommunication enterprise of Jilin province. In the case part, by analyzing the present situation of Jilin Telecommunication Company after the division, the essay introduces the building project of the Xiao Ling Tong, narrates the argumentation process of this disputed project and describes the general designed plan of Xiao LingTong building project and the positive, stable and avoiding venture network building plan, the organization and execution of the Xiao LingTong building project and the economic benefit of The Xiao Ling Tong building recently and so on. In the case analysis part, on the basic of analysis the external environment including the telecommunication present industry situation, trades competition, demanding of the cusmers and so on and the internal situation including talents, technology, the advantage of the network resource and the financial situation, the essay uses the way of SWOT to analyze the the strengths, weaknesses, opportunities and threats of the Xiao Ling Tong building project. And the essay analyzes and appraises the Xiao Ling Tong building project using the learned economic demanding theory, Engel curve and Venture Partiality Theory and the feasibility and the investing venture by investing benefit. In addition, the essay analyze the network enlarging of The Xiao Ling Tong, the weaknesses of mobile telephone terminal, the limitation of professional demand, political factors affection and uncertain network building problems brought by granting 3G license, proposes some policy and advise to improve the project investing benefit in the view of optimizing network, ensuring the network scale benefit, developing increased value operation, improving the Xiao Ling Tong products and ensure intermediate and long-term development to provide advise for the building of the Xiao Ling Tong network and ensure the project long-project living and development.