Research On Marketing Strategy Of Northeast Region Of Chengdu Joint-wit Medicine Limited Company

This thesis studies the marketing strategy of Joint-wit medicine limited company, expatiating the present condition of Chinese medicine market and problem with the trend, to the basic characteristics of the drugs market, competition structure and form, consumer market need, the marketing strategy of the abroad factory proceeded, base on the research, to remit the marketing strategy proceeding of Joint-wit, put forward the viable marketing strategy.In this paper, adopted the actual method in theories, pass a flood of data, solid a talk point for to supporting thesis with analyze. The theories involved in thesis primarily is principle and business enterprise strategy management that modern market marketing theories that theories etc., the in the interval still added the some the management learn with the economics.This text puts forward systematically to the marketing strategy ; through the analysis of the drugs market, point out the marketing strategy idea that Joint-wit is a square strategy in need; Be changed direction by product marketing service marketing, from maintain the service change direction the customer to experience personally completely, is an objective regulation that Chinese system medicine Joint-wit must change with the customer, to set up a service system; Point out at the same time the distribution network that difference turn is an important path to promote Joint-wit medicine marketing ability.