Chengdu Aspect Of Marketing Analysis And Strategy

Accompany with quick development in information, broadband is becoming the main point of the investment in the network construction and management. And it has already become the focus of China net and Internet.In the past, Trade on line, business on line, education on line, shopping on line, amusement on line were used by few people. But now more and more people have accepted it and used it. Broadband has been the main means of city information communication. It has brought great influence on the life of modern people.By the comparisons with domestic broadband and abroad broadband, the study on the development both of them. And combined with the development of Internet, the passage gets out the necessary of development of Chengdu Great Wall Broadband Network Service Limited Co. It also got out the characteristic of Chengdu Broadband network management with the theories on profession construction analysis, and analyzed the competitions environment of Chengdu Internet Market and the value promotion in value chain, get out the advantage of Chengdu Great Wall Broadband Network Service Limited Co. And make out the development trendy in the future. Searching on the broadband market in Chengdu and with the 4PS theory from Curlers, it argue about the promotion tragedy in the subdivide from the market, the choice of the target market.This passage gives some suggestions to Chengdu Great Wall Broadband Network Service Limited Co., emphasis on the business. While it also gives some reference, value, instruction advices on its market practice. It offers the theory and practice for the Chengdu Internet Development.