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The Adjustment Of YunPing Ornament Material Company Market Management Strategy

Posted on:2006-08-03Degree:MasterType:Thesis
Country:ChinaCandidate:R L WangFull Text:PDF
GTID:2166360155968735Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Reform to open since then, accompany with the national economy increase to live the horizontal exaltation with people, every trade all contain substantial development, also taking place every kind of each kind replace.In the retail trade, August 8 of 1993, bore our country super municipal in type in the first warehouse——Guangzhou GuangKeLong, start from here our country a revolution of theretail trade.The building of the conduct and actions real estate industry accessories decorates the material profession, accompanying with the DongFangJiaYuan, theTianJinJiaJu, the ShangHai HaoMeiJjia etc. and B&Q,OBI, make the circumstances of the traditional dealer started to appear the variety with the crisis.The super municipal operates the emergence between scale and catena mode, resulting in the enormous impact to whole retail price market, they looted the market quota of the traditional dealer, breaking the manufactory and traditional dealer originally possessed structure and form, cause market from" manufacturing is change that king" face" the outlet is king".In this text, join together the characteristics that building decorate the material profession, regard the market variety that even adornment in cloud material company face as the research object, compare, the market that analyze domestic and international that profession development present condition, as to it's the future development trend proceeds the research, study, is beneficial to us to the super municipal industry and whole retail trade of further understanding, alsohope the textual conclusion ——to require with from the market with the out ofharmony a standard for commencing, enhancing already acquiring profession market approving that super municipal operate type, brand product of the sale works, developping the demand" measure the body makes to order" of notstandard type product ——can for traditional dealer offering draw lessons from.common progress.
Keywords/Search Tags:Retail trade, the building decorates the material, Super municipal in type in warehouse, traditional dealer
PDF Full Text Request
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