Development Strategy Case Of China National Offshore Oil Corp

With development of twenty years, China National Offshore Oil Corp. is the biggest one of enterprise in the field of oil and natural gas in the world. Financial scores have been ranking the first three placing. High-efficiency development provides reforming experience for state-owned enterprise.The paper described the enterprise development history, operational environment operational conditions and financial conditions in the form case. Enterprise development strategy is stated in details, especially over-sea development strategy, low-cost strategy, human resources strategy, substantial energy strategy, putting forward facing questions of China National Offshore Oil Corp., in view of enterprise development strategy. In the part of case-analysis, using some theories and ways of strategy management, marketing management, analyzing strategy environment, internal conditions and performance ;using industrial competition model ,analyzing industrial competition environment of China National Offshore Oil Corp. ; using SWOT ways analyzing internal operational advancement and weakness .external operational chance .in the view of system, putting forward suggestion of modern enterprise regulations, enterprise culture building ,core competition providing conference science ways and new thoughts for taking part in international competition for China National Offshore Oil Corp.