Restriction And Incentive Of Stakeholders In Virtual Enterprise

Being a new kind of organizations and management operation modes, the virtual enterprise (VF.) breaks up the construction of company's value chain in use, and realizes the recombination of products, customers, techniques, logistics and other resources that makes them do better. So it integrates the exterior resources validly. As a kind of organizations, VE cannot come into use and develop without stakeholders. On the base of introducing the development and main contents of VE and stakeholders, this paper researches on the governance of VE in the place of stakeholders. By analyzing the reasons that cause the stakeholders conflict with each other and the types of conflicts, this paper introduces two basic kinds of methods to prevent VE from the conflicts: building up trust-mechanism of VE and company's culture about stakeholders. After this the paper deals with how to restrict and incentive two main kinds of stakeholders in VE, that is to show how to deal with employees and partners. In order to make the employees part away from moral hazard and adverse selection, the paper points out to incentive individuals and groups. So as to satisfy most patterns' benefits, VE should go on with governing together. Then the paper puts forward output-sharing system to get win-win. Because VE is viewed as an important way for companies to cooperate with each other, it has been wildly used in developed countries to make full use of resources outside. With introducing how Nike builds up VE and its characters, the paper draws some conclusions to help VE develop in our country healthy.