Analysis Of Direct Sellers' Business Intelligence In Our Country

It means a selling institution in which products and services are directly face-to-face marketed to customers by independent distributor, away from a fixed retail location. According to the organization way of distributor and the calculation way of payment, direct selling can be divided into Single-level Marketing and Multi-level Marketing (MLM). It has experienced the road diversion which first endures puts, at present is being gradually opens the time since 1990 it has appeared in Guangzhou city, "Direct selling Act of administration" and "Prohibition Multi-level marketing Rule" promulgating is the symbol that our country official standard direct selling market. But this merely is only a start, these two laws and regulations cause in the real life unceasingly to emerge new goods come into the market the question not to be able to obtain the effective standard and the containment, the direct seller's intelligence and the help direct selling are one of not in advance new questions, this namely the main question which discusses for this article.The present paper altogether divides into three chapters. It main contents as following:First chapter is a three-places investigation about the direct seller's, mainly investigated the direct seller's attitude to the direct selling, the professional background of direct seller, the situation that direct sellers do full-time job or part-time job, and the familiar degree to "Direct selling Act of administration". Its conclusion is that quite a lot of direct sellers belong to the 15th institute which "Direct selling Act of administration" forbids in the direct selling and the common people is more familiar to "Direct sale Act of administration" than direct seller.Second chapter is the outline of direct selling. The first section has been clear about the of direct selling from its historical evolution, pointed out that the direct selling is a new kind of marketing way which products and services are directly face-to-face marketed to customers by independent distributor in the places except stores and consumer family and so on. The second section in detail elaborated the operation pattern of direct selling which included single-level direct selling and multi-level direct selling. The third section mainly analysis direct sellers------one of the bodies of direct selling activity, in particular to its intelligence question.Third chapter has set off from examples in actual life. It has carried out thorough analysis and has expounded by the fact that the case making the direct marketing condition to not having the direct marketing quality people and helping the direct selling problem to have carried out analysis, especially the cause of formation and characteristic in helping direct selling phenomenon. This part priority is that cause of formation to helping the direct selling. The last part is suggestion bringing forward self respectively from direct selling aspect such as company's administration, government's inspection, the non-governmental organization cooperation, the individual quality lifting of direct selling employee in counter measure and suggestion suggesting that to phenomenon on analytical basis.