The Society Mobilization & Brands-Building Of The Regional Non-Profit Organizations

Recently Non-Profit Organizations, being a power force in driving a harmonious society, appear at a large scale on the China mainland, which brings the fresh opportunity to developing the cause of public welfare.The regional NPOs having the common features as the NPOs, that is, the base for building a harmonious society, developing the originations and vowing a strong voice in the society, will be the same. But the specifics shall be owned at the same time on the other hand. The regional NPOs make full use of the possible occasions and channels for mobilizing the society. The purposes of them are to build their brands in the near future, and the future program is to make known and to be acknowledged by the society. What are their appeals? How is the thought for brands building? That is what the thesis will be stated. Then from the society mobilization and brands building, it is easy to grasp the clews for researching and thinking their frames. The regional NPOs root on the certain cultural field while the stronger they appeal to establish, the more the society mobilization will rely on the regional mobilization. Then the ambitions of the regional NPOs will be great. Red Phoenix Project, the author himself took part in last, will be mentioned as an example in the thesis. The ten-year road since the birth will explain and demonstrate the theory with the experiences of the regional mobilization and brand building.The thesis will summarize the experiences relevant from the stories of the regional NPOs. It will be the best model for reflecting the approaches of the regional mobilization. As the fruits they will be achieved, the regional NPOs will drive Public Welfare in China; furthermore contribute to the cause of the harmonious society and culture.