The Brands Building Of The Charity Organization

The development of the charity organization plays an important role in the building of public welfare undertakings in China, also it contributes to the harmonious society and social security system.Today, the charity organizations draw into brand strategy in order to accelerate their development, improve themselves, meet future challenges and satisfy need of public. Now, "brands building" has become an important method for setting up a good public trust. However, the history of our Charities is short and many problems exsit, the practical experience and theory is limited, so explorating and studying brands building of charity organizations have an important theoretical and practical significance.At the beginning of the thesis,the author introduces the background, purpose, meaning, a overview of theory, as well as the course of the study and so on. Then, the thesis explains some main concepts such as charity organizations, brands, brands building of the charity organizations. In terms of the case, Dandong Love Association is elected. First of all, its general situation, its basic work and impact is introduced. Then the thesis focus on the key of this thesis, namely, brands building of Dandong Love Association, after that, the author analyzes its method and pattern, following the exsit problems and methods. Based on the situation now, the author indicates some enlightment of Dandong Love Association to other charity organizations in our country, that is, what the other organizations could learn from the experience of Dandong Love Association. The last part is the conclusion of the full text of the thesis.