The Survey And Analysis To The Current Phenomenon Of Chinese University Student's Interest In Celebrating Western Festivals

Currently, to celebrate western festivals among university students carries the characteristics of universality, fetishism and consuming . New meanings have been put to traditional western festivals . Reasons are as follows that lead to the situation that university students are wild about western festivals. China's opening-up polity and the trend of globalization offer chances for the popularity of western festivals. Compared with traditional Chinese festivals. Western festivals are more likely to appeal to young student's feelings; there is still huge space for our education of traditional culture; there are floods of advertisements in business and media; the new generation don't have an agreement to traditional culture. This situation helps build their public philosophy of life ,strengthen the consciousness of being responsible, as well as harmonize the social relationship for university students, while it is disadvantageous to a positive consuming attitude, and also to a correct cultural value attitude, which is even a threat to the security of Chinese culture. Aiming at this phenomenon, educators both in universities and society should offer guidance to the students in taking analysis in a proper way, promote the inner spirits and culture in Chinese traditional festivals, innovate the content and modality of traditional festivals, in which way they help a build their correct consuming attitude. At the same time, the government should pay more attention to protecting cultural relics of traditional festivals. As for the several main festivals, legal holidays should be intended for them. Reformation in the content of festival culture is also in demand, which helps keep traditional festivals fresh and appealing. The significance of leisure should be developed in the manner of furlough. The combination with market also helps innovate festival culture.