International Communications And The Construction Of National Image

This paper studies on the context of globalization and international dissemination of the image of a country building . Today, the construction of the image of a country is an increasingly important topic, especially when China's reform and opening up, into the world development trend in the construction of the good image of a country has a good surrounding environment and the role of diplomatic environment is becoming increasingly prominent. China's development is inseparable from increasing world and neighboring countries as well as the cooperation, while China also needs the world agree that this is not only the Chinese nation over the years of national independence, and strong deepest aspirations, but also to the future development of China Road more smoothly.Construction of the image of a country is the key factor in international communication. International Communications shaping the image of a country is an important means and elements. It is precisely because of this reason, every country has always attaches importance to international communication, all its major input and support. China and the image of a country in the world, there has been a great deviation, this imbalance in the country's image is the causes of China's national image in the world (especially the Western countries) from the West is a multi-media, cultural, values, ideology, political and other reasons, the Western media for the negative press China more attention, even at smear China's image. At the same time China's international communication in the world is facing the problem of marginalization.It is in this context of this era, first of all, briefed the international spread of the definitions, characteristics, elements, types, as well as national image of the Survey, characteristics and the image of the nation's media elements, and later introduced the link between them and mutual affected. International spread on the international image of the impact: the international spread of the formation of the image of a country more rapidly, with mobility and complexity. And the country's image on the international spread also impacts: the impact on the international image of the international spread of the content of the report perspective, the focus, as well as reports manner.In this paper, the second part focuses on the arrival of the era of globalization on the international spread and the impact of the spread of China's national image positioning. International spread of globalization has entered a new era and changed the international spread of the connotation, but also international spread from the past to change the political orientation of today's business-focused. Diverted from the political business, as China has brought the international spread of opportunities, but it also presents challenges. China international spread of globalization to the opportunities brought about is: two blocs of the world disappear, and China's international communication hindered by the political decrease challenge is that the international system to the spread of a well-financed major Western media tilt, and they still in the interests of their own country mainly to culture as the guide, and to other countries in the world for cultural "soft power" transmission. Under such circumstances, China's national image of the accurate positioning is very important. China's national image transmission positioning should have their own cultural characteristics and the continued opening up and reform of the country's peaceful development. China and the Western media for the dissemination of the image of a country is positioning - to demonize China. Dissemination of the image of these two countries in an unbalanced state, more or less.In this paper, the third part of the study is divided into two aspects:The first part will focus on analyzing the current imbalance in the international spread of the causes of system, as well as in Western developed countries, China's international media with the gap between the media, focus on China's international media Why in this world of media competition in the disadvantaged. Mainly from the funds, equipment, personnel and other "hard elements", disseminating ideas, experience, communication systems and other "soft factors", language limitations, unbalanced transmission system, the Western developed countries with respect to the restrictions in the absolute superiority of the Western media analyzed. At the same time the author also cited Hu Angang of Tsinghua University Professor of Economics under different indicators made by the major countries in the world balance of power transmission plans. This figure shows that: China strength of the international spread of China's national strength with no contrast, the world's marginalized status. This marginalization of the main performance in the dissemination of information and international spread less influence not two.Second, another aspect of the research is how we should play China the largest international communication effectiveness, this is also the focus of this paper. This paper summarizes the 820, including changes in strategy, according to the dissemination of information coding target the use of a variety of channels, for a purpose of the report; use of the law, according to agenda setting theory; topic initiative set up by the audience behavior theory, according to the different audiences positioning; use of elite effect theories to opinion leaders as a major objective for dissemination; change from passive to active, and take the initiative to provide opportunities for interviews; advantage of the emerging network media, the expansion of the international spread of influence and of the image of culture in shaping national and international spread on the role. This eight of China should mainly from the existing rigid mode of transmission and dissemination of ideas, and backward ideas and the dissemination of reports; use of the media theory, the spread of a scientific concept of development of roads and the dissemination of the correct direction so as to achieve good news dissemination of results, issued in the world belong to the voice of China, and promote the development of China's international communication. Construction of China's national image in the world mainly held in the hands of Western developed countries, the media, the phenomenon is not fair, and it is not sustained, we must rely on the development of China's international communication. China to strengthen research in the international dissemination of effective measures, the authors analyzed in the world quickly "red string" Al-Jazeera factors in the success of China's media as well as the Enlightenment. Al-Jazeera has in addition to the rapid development of strong government subsidies, work experience with the BBC to join, including Al-Jazeera and the spread of international concepts, as well as in the process of multi-angle report, all reports, a dedicated news spirit, which are China is a good reflection international media, as well as learn.