| This paper is a research to China feminism Numerous theories. Has done in view of the feminism the numerous theory present situation the massive comprehensive analyses . Makes the basis using the Western women's rights' history. Discussed the feminist theory of the Chinese audience of thinking. This paper intended to be a feminist audience the urgency of research and innovation of the arguments for the base. Select Contemporary Western genre scene. At five different schools of feminist theory for the Analysis of key audiences. Take the Chinese females the audiences the strange present situation as the example backin.Of the Western feminist theory to the Chinese audience of thinking. Expect from the Communication. Women's Studies and supported by the perspective of other disciplines. China on the current field of the mass audience the reality of the situation of women and feminist audience on the diversification path.First, research feminism the numerous theory's background, is initially searched, the way and the innovation1, feminist theory of the formation of the audience background As feminist theory audience in the expansion of the global academic, feminist theory and other disciplines audience of integration has begun to Chengqi Hou, which also set up numerous related disciplines. From a feminist point of view to see the mass media, or that women involved in the dissemination of research areas, seems to have become the subject of a new development trends. in 1978U.S. communications Female scholars Tuchman and others published the editor-in-chief《Furnace bed and the family: the image of women in the media》Proceedings. Since then has played more than 20 years now, the feminist theory of audience research for the development of a close contact with reality, caused widespread concern of the social science . Thus, feminist theory on the emergence of audiences, from the women's movement to the development of the feminist movement disciplines, to feminist pop culture studies, and then to the field of mass media on the history of the development process.2, "audience" and its feminist theoretical study of audienceWith the development of mass communication research, audiences become increasingly rich and active, the traditional sense of the "audience" is becoming increasingly difficult for the mass media as "manipulation." Feminism as a social group, "audience" of this kind, perhaps does not exist, at least, feminists can this second is the media audience, into a lonely thinker……Perhaps, to some extent, the "audience" of the term, is only the media and social researchers to facilitate their own research and "create" them. Feminist Theory in the audience on the traditional culture of care, is once again to the audience on the field and has added a breath of fresh blood. These linked to the mass media and the people - the audience, the culture has become a study of multiple identities of the complex.3, audience research feminist theory and innovative ways Feminist Theory is an academic audience with the experimental system works. Since ancient times it was against the "male" and advocated women and women the world as a discourse study, re-interpret the traditional Western literary and artistic practice, the social perspective old texts and cultural context, to the traditional history of literature and literary theory challenges, The most important is that it extends to a wide range of popular culture and audience research. Is an on women oppressed and the manner in which the empowerment of women in political campaigns. From a philosophical origins studies, feminist remnants of the Western patriarchal society with the West individual development of mutual contradictions and conflicting product of the Western individual and a branch. For this reason, "struggle" is described by this paper on the core audience.Feminist Theory of the audience is open, interdisciplinary, using a combination of quantitative and qualitative research methods, feminist theory involved in the current international audience the most creative essence of academic ideas, not only concerned about popular culture contained in the content of Discrimination against Women The feminist theory of the impact of the audience, the theory also focus on integrated communications, women's studies, philosophy, law, political economics, psychology, sociology as much as discipline point of view, the real audience feminist theory at the position, as from the spread of Domain profound analysis of the female audience interpretations of complex and varied experience. Second, different factions of feminism, a variety of feminist theory audienceFeminist theory on the audience not only inherited both a critical audience of the many school results and retained the basic theoretical framework. And follow the feminist theory of audience research mode, composed of a variety of feminist groups and constituted a "different form" Zichengtiji of feminist theory audience.1, the freedom and liberation feminist"Night Girl" Diana ? Mei Han as the representative and accurate description of the role of television and its changing role of women in television and the true role of women in society to do a comparison (to be women's roles as the real figure). To quantify the content-based analysis, by calculating women's roles in television programmes on the type and frequency of television programme revealed reflect the changes in the status of women-----Into areas of work; career women's characteristics; the quality of family life; male involvement in family matters, such as. Simultaneously unifies the qualitative analysis, criticizes the television by to include the sexual discrimination feminine image to enslave the feminine audience unceasingly. Its deficiency lies in: The television should publicize the positive feminine image, but the television had not reflected completely the real society, the television content twisted audience's experience certainly in the great degree, but this kind of distortion may regard as one kind of fantasy, in this kind of television presents the fantasy is attracting the feminine audience, but fantasized majority of belongs to the masculine audience. Does not have the depth to split the background which and the root these negative images produce; Does not have the concern relation feminine audience's explanation to respond, more deficient minute audiences' in-depth contemplation; Had not realized that to the capitalist system, the father right system is creates in the television the feminine image in-depth agent which disparages.2, Marxist and socialist feministMarxist school of feminism《is what my lines TV drama and women's work ", Julian ? Johnson》as the representative, Luo Bin's on TV through the research, attempt to note how the patriarchal symbol of exploitation and manipulation career women; patriarchal symbol of the female image of either the building is to belittle women's work, either in real life is a warning to the complacent women, exploitation of fate. Its audience is inadequacy of the theory Robinson pointed out that no professional women (audience with non-audience) capitalist conspiracy against the possible ways - to overthrow the capitalist system; shake the deep-rooted male-centered order, and change the reality of suppression of women who for the implementation of tolerance, equality between men and women, agree with, Defenders.3, the radical feministRadical feminist to Ka Nuoer ? Ai snow "beautification marriage and family - enslavement of women audience" as the representative to the United States as an example of the television image of the various forms of discrimination women and the liberation of women by the way. Their views are threefold: 1, the television family life portrayed solve all the problems of the "panacea." 2, the television on family life portrayed in an attempt to enslavement female audience, its ultimate goal is to maintain male domination. 3, the female should excavate, is separated from the male to unite with other females, gets rid is disparaged by the male with the discrimination situation. It lies in the numerous theory deficiency: Card lake Xue exposed the father right system's evil actually to neglect capitalist system's plot, its woman liberated the principle road was only between men's and women's sex substitution, but the non-society key to the situation, had causes the reversion discrimination masculine possibility; Its liberation strategy was too radical, has been exaggerating feminine group consciousness reliable.4, post the structure of the feminist theory audiencethe structure of the feminist and psychological analysis of feminist make full use of the spirit of modern scientific research activities, as knowledge, academic schools of one of the strongest women's rights, to the Western feminist movement has brought new vitality, its growth and Deepening played an important role in promoting. It's not a long history, there is still much room for development. But the psychological analysis of school also exposed too much value as well as psychological factors and neglect neglected social, economic, political and other factors disadvantages. With the feminist movement, like the other schools, there is a huge limitations, can not become the spokesman of the entire movement. Its strong feminist stance of the most sharp, deconstruction, critical character.5, post-modern feministPlease allow me to use once Mu Zi Mei phenomenon one modern feminine principle awkward attempt initiation event which creates a stir after the network was representative, she all tosses individual extreme privacy in the homepage central committee, Mu Zi Mei US, regardless of her subjective desire why, but she indeed is in fact in makes a very feminine principle the matter, moreover after doing the modern age, looks like all such which Macdanna makes. Post-modern feminism that Madonna fully appreciated in their own purely physical as the axis build their own image. Post-modern feminist theory of its inadequacies of the audience is: First, the "fun" and asserted that some of the simplistic, ignoring the order of the male-heavy degree of overestimation of the main sense of initiative and the proportion of female audience, neglected "The Second Sex women are" stereotyped prejudices and the market economy magic of its sense of deconstruction and critical spirit of the resolution and runs on. The second is only "subversion" the distinction between high and popular standards, maintenance of pop culture fanatics "entertainment", "right decision" and "aesthetic", the so-called "upper face was imposed, the values of the snobbish hypocrisy of corrosion The risk ", but not that elegant cultural heart of the audience also have worries, their willfulness dedicated to freedom of expression, but also easy to belittle the habit of low-level vulgar, runs on.Third, feminist theory of the Chinese audience of thinkingChina on order in the male-female audience, the strengthening of the traditional ethics of women's suppressed or even the legalization of institutionalization, its ratings and its distortion of the right to be ignored, complex and diverse experience of its interpretation; become vulnerable groups of male audience, they The ratings, read, heard and so on the right have been marginalized trend. Objective on the enjoyment of the male hegemony order, and in the subjective Bianyi women have no intention of the male individual, can only sigh for the feminist. In short, my male audience the existence of vulnerable groups, the trend of female audience, not the law of a systematic, localization of this vision for the Chinese audience of feminist research has provided inspiration.(1) China's female audience the reality of the situation1, the feminist theory reflect on the audience to consider the Chinese context, because both feminist theory or the mass media criticism, after entering China are bound to experience the process of localization, and the extraordinary nature of Chinese culture has also decided Feminist Theory of the audience must have awareness of the problem is different from Western criticism and pointing.China's decision to issue the Context of the reality of the contemporary Chinese female audience and women must be placed in the Chinese mainland to seek and use of contemporary China in order to feminist theory reality the audience to conduct in-depth thinking and analysis.2, the mass media of visual communication, we can often find often in the image of women "was the" perspective, the beauty chair, radio, behind the performances, there is a right to order the invisible man. However, the lure audiences come up with money from the wallet in the background, women human rights can only be a weak voice. The face of China's communication sector of Super Girls, and so on draft status, female audience's reaction Weiweitaiguan. The mass media for profit motive and adopt a "beauty to attract audience eyeballs" strategy, fit the Marxist theory school of the audience; breeding resistance from the female audience awareness of gender discrimination, confirmed the positive post-modern feminist theory optimistic about the audience; female audience Envy, imitation, as a "successful career women", contrasting the Marxist school of thought on the "female audience of goods," the exposition of the truth; female audience "not convinced, derogatory" response, but with the radical feminist audience Theory of conflict.(2) the status quo of China's female audience formation of the multiple causes of the problem1, the mass of responsibilitySince the 1980s, feminist theory in the audience gradually rise of China, the media for its unique penetration and social life are closely linked with the reality of Chinese society gradually become a reflection of a window, the mass of the study also will become a contemporary China The close contact with reality, aroused widespread social concern one of the scholarship. Compared with the West, China's mass of women in the study of a late start. Although the "women's liberation" slogan has long existed, but "the audience feminist theory" in the Chinese academic community is long overdue.2, the legal provisions of the tangible and intangible nature of sex discrimination China's visible to the legal provisions guaranteeing women's rights, In addition to《constitutional law》,《General Principles of Civil Law》,《Women's Rights and Interests Protection Law》,《Marriage Law》and《heritage》,《Insurance Law》,《women's rights and interests protection law.》They and the《Outline for the Development of Chinese Women》,《World Programme of Action for Women will》echo each other, for the improvement of women's rights has provided guidelines and policies. However, the provisions of the law is visible, and a variety of reasons of gender discrimination in the digestion of the invisible.Feminist audience the urgency of research and innovation, is the complexity of the liberation of women, the result of long-term, but also the study of the value of interdisciplinary integration of the different factions of feminism, a variety of feminist theory audience is the common open Open discrimination against women, the root cause of the oppressed, shows that the essence of the truth; Chinese female audience of the existence of strange status for China under the feminist perspective on the audience has provided examples of enlightenment. Hopefully, this modest words of the Chinese female audience to the healthy development of theory, research and practical application of a little role.
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