A Cost-Revenue Analysis Of Recruiting College Graduates

Today the Army has being confronted with recruiting difficulties, especially recruiting the high quality youth. One of the main reasons is the continuous raise of the college enrollment rate in recent years. The popularity of higher education makes more youth have the chance to enter college, consequently, on the one hand, it makes the number of the college graduates rapidly increase, this straightly result in college graduates' employed difficulties; on the other hand, it makes the recruiting scale of high school graduates continuously shrinks for the Army, and it is more and more difficulty to recruit the high quality youth. But, the concurrence of recruiting difficulties and college graduates' employed difficulties could provide a scarce chance to spur new recruit model, thus recruiting the college graduates may become a realistic choice under the "two difficulties", it will be helpful to resolve the college graduates' employment and the Army's quality simultaneously. The study will be deployed at this point.It must adhere to the principle of "promoting conscription by recruiting", to recruit college graduates, and emphasize the Army's capability of enlist and competition in college market by equal status, and makes military service become an important employment choice to college graduates. Therefore, it must build consummate recruiting policy, based on balancing the benefit between Army and college graduates, it includes: innovating and perfecting actual military service, constituting policy and law for recruiting college graduates; strengthening the Army's market enlisting behavior, increasing the Army's obtaining cost; innovating and perfecting the enlistees' wage system, paying for enlistees who have college diploma; innovating and perfecting the cultivating and selection system for primary military officers, selecting primary military officers from enlistees who have college diploma; constituting and perfecting the preferential policies for retirement enlistees, eliminating college graduates enlistees' worries about their future.The paper is based on the data of questionnaire, and comprises five chapters. In Chapter 1, we advance the issue of recruiting the college graduates, and point out that entering the service will be an important employment choice to college graduates under the "two difficulties"; Chapter 2 discuss the cost of the recruiting, comprise the Army's cost and the college graduates' cost; Chapter 3 discuss the revenue of the recruiting, comprise the Army's revenue and the college graduates' income; Chapter 4 compares the economic efficiency of different recruiting models of high quality enlistees(include the old models and the new one, which is, recruiting the college graduates),and concludes that recruiting the college graduates could substitute for other recruiting models effectively; Chapter 5 advances a series of policy advices to recruiting the college graduates concretely.