| Franchising may be one of the most energetic and fast-developing business operation models. By large dimensions, intelligent and low cost commercial dilatation model and standard service, it realize dimensions marketing and scientific management.In China, Franchising starts late but develops fast. Due to the indifference to the theoretic issues in both theory research and practice, Franchising, a quite potential operation model was not brought into operation. Meanwhile, there are some risks and nonstandard operations in the commercial franchise, which cause some people lost heart towards it. Some of them even equal it with cheat. Frequent revealed traps and dissensions make us have got to focus on this issue and take measures to standardize the commercial franchise and make it develop well.Therefore, the first chapter of the present paper presents some problems in the commercial franchise through an example. In the following chapter, it presents a rough introduction to some basic theories on the commercial franchise. In the third chapter, the writer lists a series of legal risks which include the risk the example has shown. In the last one, the writer focuses on the preventive measures against legal risks in the Franchising. It includes not only some suggestions on consummating laws in term but also some issues on contract signing and the franchising operation. In the process of the discourse of legal risks and preventive measures, the writer spreads the discourse from the following sides: pre-operation, in-operation and post-operation.Franchising will be a leading commercial operation model in China as well as in the developed countries. Strengthening the legal research, consummating the concerned law and finalizing supervise contributes a lot to standardizing the market body, flourishing the market economy and improving people's living standard. |
