Public welfare plan is an arrangement aimed at the development of public welfare, which held by institutions or nonprofit organizations. A smartly managed public welfare plan can obtain special social effects: improve social equity, enhance the relationship between people, reduce social costs, maximal usage of social resource, and make people prospect for a more prosperous and better future. In this way, public welfare plan is vital to socialist modernization of our country.In real life, however, problems have arisen during the operation of public welfare plans, includes plans failed to achieve the anticipated result, profiteer has risen in public welfare organizations, what is worse, the lack of public welfare power in individual. In the due process, commonweal resource has degenerated.Therefore, the attention is paid to making scientific plans in line with China's national conditions. Through the study of moral, institution, marketing ways and other sides, this paper tries to determine the cause of actual problems and solve them.
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