Application Of Media War Of Our Army Under The Conditions Of Informationization

People in the world realize the status and functions of the public opinion warfare through several high-tech wars between the end of 20th century and the beginning of 21st century . With the coming of the information age, public opinion warfare, which has come from the back to the front ,from the ministrant to the master who decides war victory or defeat ,has become an important power in the war .In 2004,The Central Military Commission has promulgated《political byelaws of the PLA》which definitely inscrolled public opinion warfare, psychological warfare and law war. Further research of the public opinion warfare, exerting its function in the modern war ,it not only embody the wartime functions of our political works but also make it possible to explore and exert the tactics of public opinion warfare.public opinion warfare is an important struggle form which cooperate with the country,politics and military struggles .It is a part of the joint operations based on informationization and a basic way to exert war function of political works .In order to furthest keep ictus, prevent noises , eliminate cacophony ,make full embodiment of public opinion warfare ,exert its function , firmly control the war domination, it must make great focus on organizing and exerting the public opinion warfare . The key of public opinion warfare is the news media, which makes full use of newspapers, radio, television and other media and constructs a three-dimensional advertising to create a strong pressure of public opinion. The value of the paper is : it present a means which use public opinion as a weapon ,make comprehensive use of various media means and information resources ,encouraging our fighting spirit, influnce enemy judging situation, weakening the enemy's willingness, to fight for the political and military victory of the initiative to create a favourable public opinion environment struggles action.Based on the work of the predecessors, the inspection of a great deal of information, drawing on lessons from domestic and foreign military experts and scholars and the actual situation of our army's war, this paper presents the basic concept of public opinion warfare under the informationization conditions, summarizes four principles of public opinion warfare and its application guidance, explores the public opinion defense and information control and administration in the actual combat.