The Local Government's Response Of Network Public Opinion Under The New Media Environment

With the further development of Internet technology,new media platform has become a main position expression and aggregation of public opinion,information dissemination is more broad and fast,the interaction between the government and the public is more frequently,various social contradictions and problems continue in the network cluster,fermentation,outbreak..Faced with the negative effects of emergencies gathered on the Internet,how to cope with and actively guide Internet public opinion and eliminate the negative effects of Internet public opinion is a major problem for government management.This article studies the rise and development of new media,and analyzes the impact of the emergence of new media on today's public opinion ecosystem,and further analyzes the development and characteristics of Internet public opinion in the era of new media.The complexity of the new media era of network public opinion and a strong influence,greatly increased the local government in response to the relevant aspects of network public opinion and the complexity of the degree of difficulty,encountered significant changes in the dissemination of information,network public opinion has become a required course for local governments.However,in many instances can be seen in many places,the government has a lot of problems in the network to public opinion,summed up the main problems in the management of public opinion on the concept,including accurate understanding on the current situation,the lack of public opinion management goal is not clear,poor tolerance;existing public opinion management mechanism including the public opinion monitoring mechanism is not perfect,public opinion warning mechanism should be perfected,the need to strengthen public opinion handling linkage mechanism and accountability mechanism needs to be changed;existing public opinion management methods,including communication with the public,not enough to repair the image of the government is deficient and the management of public opinion coping skills shortage.According to the problems put forward specific measures for the transformation of public opinion management concepts,including raising awareness of the current situation,clear public opinion management objective and correct treatment of different voices;improve the public opinion management mechanism including perfecting public opinion monitoring mechanism,improve the public opinion of the early warning mechanism,improve the public opinion management mechanism;improve the public opinion management method.Including strengthening with the media and public communication,improve coping skills,managers do after the government image restoration.