Research On The Government's Public Opinion Coping In Public Critical Incident In We-media Era

With the continuous development of economy and society,Internet technology is also improving.Mobile communication technology is more and more mature,and mobile intelligent terminal devices continue to spread.The scale of mobile Internet users in China has been over 7 hundred million.People are becoming more and more accustomed to obtaining and disseminating news information through mobile phones.The We-media platforms have flourished,the result is that the influence of the We-media is becoming more and more powerful.The dominant position of the traditional media has been shaken,the structure of the whole media industry has changed greatly,and the We-media era has been announced.The historical period of China's present stage is an era of high speed development and an era of deepening reform.The diversity of social groups is becoming more and more obvious,and the conflicts of various interest groups are increasing.In addition,public crisis events,such as natural disasters and accident disasters,occur frequently.The crisis in the We-media era is also more abundant,and the situation of public opinion is also more variable and uncontrollable.It is of great value for the government to deal with public opinion in public crisis events so as to control the spread of the crisis and reduce or eliminate the destructive purpose of the crisis.This article is through literature research,case study,comparative study and other methods.The official data reports of We-Chat and Sina micro-blog are analyzed.“The red yellow blue kindergarten child abuse event”,“Chinese table tennis team retiring event”such as a typical case for data collection.This paper studies the current situation of public opinion responding to public crisis in the We-media era.It is found that there are some problems such as low attention,simple and rough management,poor ability to use the media and so on.Some measures should be taken by the government to respond to public opinion in the media era.First,we should abide by the fundamental principles,including three aspects: “people-oriented”,“first time” and “full and true”.The second is tostrengthen prewarning and strive for early detection,early disposal and early settlement.Third,we should respect the law of We-media dissemination and moderate management.Fourth,we should do our work in peacetime,strengthen the construction of personnel team in daily work,system and mechanism building and government credibility building,so as to lay a good foundation for improving public opinion level in public crisis events.The fifth is to focus on the unity and cultivation of the opinion leaders,occupy the media and promote the government's ability to use the We-media.