Research And Analysis: The Crsis-Management Strategies Of Government In Response To The Digital Tramsmission Of Rumors

The Crsis-Management Of Government itself is a management activity, whose target is clearly pointed at the unexpected critical incidents. The aim is that the Government takes various actions of preventing crises from occurring, timely dealing with crisis and ultimately restoring normal order of society. However, the crisis is breaking frequently in today's world. At same time the process of globalization and information technology continues to advance, the international and domestic linkages between the various groups are getting more closely. Mutual influence among groups is surely more extensive and deep. This inevitably makes the nature of the crisis, the occurred means, the scope of spreading, impact caused, etc., a great change than ever before. Especially in today's growing popularity of digital forms of communication, its inherent characteristics give crisis more "contents," among which, the improper spread of rumors brought about a greater degree of difficulty and intensity to the government crisis management. This not only gives us a new topic, but also a new challenge to the current Government, that is, under the digital development background, how the Government takes actions to deal with the improper rumors spread in the crisis, how the Government interacts with the digital media to engage in healthy collaboration, eliminate undue gossip and panic emotions of residents, stabling people's psychology, eliminate barriers to the government crisis management, so that the government crisis management can facilitate the development of management work, to defuse the crisis, turn crises into opportunities, to maintain social stability, and maintain the smooth functioning of society.Rumor is a kind of message or statement which neither is known nor confirmed, usually seen in the social environment with high uncertainty, and the time when formal communication channels such as mass media, which do not flow or weakened. The development of digital media is the reveal of new technologies in information and communication. When digital media fast becomes the main carrier of information, also an important spread means of rumors. At this digital communication era, technical support and environment nourish make rumors and digital media deeply fit. The essential feature of rumors and digital media derive new features. Our country is in a deepening phase of reform and opening up, the market economy is developing, the society is in a process of transformation. Social and psychological expectations and anxiety are intermingled with various complicated interest relations, social contradictions have become increasingly prominent, while in the process the dissemination of information has undergone tremendous changes, which is created to disseminate rumors for a sensitive period. The inappropriate rumors will lead to harming society. This harm changes with the development of information technology. From the original word of mouth, to written communication, then the digital dissemination under conditions of new technologies, in this process, the influence of rumors are constantly being larger. It can be said that rumors are rapidly penetrating into every corner of the world through digital fast lane.In the digital dissemination age, the spread of inappropriate rumors given rise to new changes, with new features. It is closely integrated with the digital media with speedy transmission, can be instantly spread to every corner of the world. It greatly broadens people's access to information so that people do not just maintain traditional channels to obtain information on the crisis, or need not passively waiting for the Government to release information. Its inherent characteristics make improper passing vague rumors spread more interactive. It discrete, non-center model and operating characteristics of the structure basically eliminate discrimination and achieve equality of participation. Its performance of easy copy, easy transmission, equipped with pictures, sounds, images and other effects, make rumors more credible and obvious amplification. Because of fast delivery characteristics, a rumor crisis can be created soon. The rapid outbreak will lead bigger impact to the government. It is precisely because of these new changes and features, which have brought the government crisis management new problems, new demands proposed as well, but also given space for this topic. Regarding how the Government uses digital media to overcome against inappropriate rumors, this study makes a research with the support of Theories of Administration, Communicology, Psychology, Political Science. It mainly use methods of case analysis and data analysis. Based on the collection of a large number of crisis management and digital media information, it proceeds with the qualitative and quantitative analysis. This study analysis "Wenchuan Earthquake", "Guangyuan orange maggot Health," "The Xiamen PX affair", and finally pointed a right way of putting the government in crisis management in response to improper digital dissemination of rumors. These include: timely public government information. Providing reliable information is the primary prerequisite for response to the spread of rumors; further improve the media system in which the news media to give more autonomy, at the same time, use law, system to restrain them. Appropriate measures should be taken to prevent and divert good work; use the relevant laws and regulations to be monitor with real-name system, to explore the feasibility of digital media studies. At the same time government web sites should be paid more attention to. With the system to improve and strengthen concrete measures such as anti-corruption efforts and build honest government with its credibility, so that the public believe in the Government. Ultimately it achieves purpose of strengthening the building of a harmonious society. The existence of rumors is the final product of social disharmony. Therefore, to accelerate the building of a harmonious society is only under condition of the people's better daily life, social harmony, and spirit met, rumors will surely abandon the natural soil of living.It can be said, under the background that the digital dissemination has become the mainstream mode of transmission, how the Government deals with the crisis in the improper dissemination of rumors, formulates effective policies and adopts effective measures, not only the government should control media, but also should be placed in a strategic perspective to deal with. Government takes actions with the media and digital interaction and cooperation, using a variety of public relations to eliminate undue gossip, excludes crisis panic among the people, to the purpose of controlling crisis, defusing the crisis, and change crisis into opportunities. With the support of digital media, government can create a good image of the government, rebuild people's confidence, cohere wisdom and power, and finally achieve the purpose of maintenance of social stability and ensuring the normal operation of the social order, consolidate the fruits of development. Therefore, the policies research against the rumors in government crisis has important theoretical and practical significance.