The Analysis Of The Corporate Social Responsibility

Although the companies are promoting economic development constantly, at the same time, they also bring about a series of negative effects. This series of negative effects have to let us ponder what is the rationality of the existence of the company? What kind of attitude the companies should have for the social responsibility of the company? How the companies should undertake their social responsibility? For the thinking of these issues, our purpose is that we should make efforts to achieve the harmony between the company and the community. This is exactly the aim I want to write the paper.The meaning of corporate social responsibility is first to be mentioned. The paper points out that there are close relationship between the corporate social responsibility and the corporate social nature. On this basis, this paper points out that the meaning of the corporate social responsibility is that under the dominance of the social nature, when the company behavior meets its own interests, the companies should also think about the possible negative effects that is happened around the environment and other people. The companies have the obligation to make decisions to preclude the potential danger that is brought by the company behaviors and have the obligation to take actions to eliminate these hazards when the hazards happened. Our aim is to realize the harmony between the company and the society, and to make a win-win situation. This is so called corporate social responsibility.With regard to the characteristics of corporate social responsibility, we are mainly talking about the following three aspects. Firstly, there is a kind of universality in the subject of the corporate social responsibility. Secondly, there is a kind of pluralism in the holders of right of the corporate social responsibility. Thirdly, there is a kind of legality and moral check in corporate social responsibility.Why do companies have to undertake the social responsibility? We have to talk about the theoretical foundation of corporate social responsibility. The theoretical foundation of corporate social responsibility is mainly manifested in: First, what we should not do is that doing something is good for us but bad for others. Second, the commitment of corporate social responsibility is a necessary prerequisite for sustainable development of the company. Third, the commitment of corporate social responsibility is in line with people-centered scientific concept of development. Fourth, the greater energy you have, the greater responsibility you should undertake. Fifth, the greater influence you have, the greater responsibility you should undertake.There is a kind of positive significance for the commitment of corporate social responsibility. First, the commitment of corporate social responsibility will help to improve the living environment of the company. Second, the commitment of corporate social responsibility is conducive to the healthy and stable development of the national economy. Third, the commitment of corporate social responsibility is conducive to building China's social credit system. Fourth, the commitment of corporate social responsibility is an important way for the protection and realization of human rights. Fifth, the commitment of corporate social responsibility is conducive to maintain the social and economic order. Sixth, the commitment of corporate social responsibility is conducive to build a harmonious society.Recalling the proposal and development of the theory of corporate social responsibility, we have to mention the conversion of thinking from the individualism to the standard of society. The concept "Corporate social responsibility" is proposed in 1924 by Shelton in the United States. He stated that corporate social responsibility contains a kind of moral element, and community interests are far higher than the company's profit. Later, under the historical background of the economic crisis in 1929 in the United States, The Professor Beuley and the professor Daud make a fierce debate about the issue of corporate social responsibility and put it into a climax. In the 1960s, stakeholder theory evolved in Western countries. In the 1980s, the United States once again raised the extensive discussions about the issue of corporate social responsibility, by the end of the century, the company became a prevalent subject of the market economy, and its influence in social life has become even more far-reaching. Many countries strengthened legislation to improve the corporate social responsibility.For the legislation and practice of the corporate social responsibility of international community, this article mainly focuses on the United States, the Britain, the Germany and the Japan. Although several countries have different national conditions, the attitude to strengthen corporate social responsibility is basically accordant. For our country's legislation and practice of corporate social responsibility, considerable attention has also been given. The new company Law of the people's republic of china is formally implemented on January 1, 2006, which clearly defines corporate social responsibility. To a certain extent, other relevant laws also perform corporate behavior from different angles, which enhances corporate social responsibility. On a practical level, this paper mainly take the automobile industry, the food industry and the real estate industry as examples, pointing out that the implementation of corporate social responsibility has already acquired some results, although the way is still long.With regard to the content of corporate social responsibility, it mainly includes the following aspects. First, Companies have the social responsibility for employees. Second, Companies have the social responsibility for creditors. Third, Companies have the social responsibility for consumers. Fourth, Companies have the social responsibility for community. Fifth, Companies have the social responsibility for the public good.We could enhance the corporate social responsibility by improving the corporate governance structure. This includes two aspects in the paper. One involves the rethinking of staff director system and employee supervisor system, and the other involves the rethinking of the theory of interest groups participation. In improving the employee directors system and staff supervisors system, the Company Law of the people's republic of china should also be designed to further perfect the system so that employee directors system and staff supervisors system could maximize their values. With regard to the theory of interest groups participation, through the analysis, the paper's basic point is that we should not view the importance of the commitment of corporate social responsibility as the value status of profit completely. Because of the conditions of our country, the theory of interest groups participation can't be implemented in company in a short time.External regulation is a very important aspect for the implementation of corporate social responsibility. At the same time, external regulation is also a rather effective way to implement the corporate social responsibility. It includes the following aspects. First, the professional associations should enhance the supervision to promote the implementation of corporate social responsibility. Second, trade union should enhance the functions to promote the implementation of corporate social responsibility. Third, the consumers should strengthen the awareness of rights to promote the implementation of corporate social responsibility. Fourth, the consumer's association should maintain legal rights positively to promote the implementation of corporate social responsibility. Fifth, the news media should enhance the supervision to promote the implementation of corporate social responsibility. Sixth, the governments'functional departments should strengthen the supervision to promote the implementation of corporate social responsibility. Seventh, we should establish and improve the information disclosure system to promote the implementation of corporate social responsibility. Through the implementation of the above seven aspects, it is bound to play an effective role in the constraints of the company behaviors.