About Coca-Cola Huiyuan Case Of Mergers And Acquisitions

"Antitrust Law" more than one year ago, in China's economic and legal life, had a profound impact. Concentration of business operators have begun to market economy in China played an active role in promoting, and because of omissions regulation also had a broken ring the negative effects of market competition. Coca-Cola Huiyuan case of mergers and acquisitions as the "anti-monopoly law" did not pass since the implementation of the first anti-monopoly review of mergers and acquisitions, in theory and in-kind session had a lot of controversy. This article from the Coca-Cola Huiyuan acquisition process and outcome to analyze the reasons for the failure of the merger and the likelihood of success.Full-text is divided into four parts.The first chapter introduces the basic case, detailing the basic situation of the two companies and this acquisition the whole story, highlighting the results of the Ministry of Commerce against the deal. Chapter II briefly made the deal for disagreement. From Coca-Cola to buy Huiyuan's shares at high prices and all aspects of convertible bonds and options, a brief analysis of the Coca-Cola's acquisition of the purpose. Then analyzed whether the deal will lead to a concentration leads to the next chapter. Chapter III case assessment, which is the focus of this part of the problem in-depth analysis based on the understanding of the nature of the problem. First, Starting from the basic concept distinction to clarify the merger, acquisition and operators focus on their relationships. Coca-Cola and Huiyuan and specific analysis of relevant market definition of the problem, come to the acquisition of Coca-Cola and Huiyuan Group does not belong to the same relevant market. The third part of the Department of Commerce prohibited the acquisition of the first reason, comparative analysis and economic analysis methods that focus on the completion of transmission Hou not lead to market dominance, Commerce Department prohibiting the acquisition of a lack of adequate in accordance with Part IV of the focus on squeezing living space, this Points starting from the traditional antitrust analysis of this theory focus on operators and consumers. Chapter talking about China's current laws focus on the substantive standard operators Regulation and to be improvement. Includes four sections:"Definition of Relevant Market Guide" for the implementation of enhanced business concentration operability in practice, so that operators focus on the substantive standards to follow specific requirements. Finally, on a yet to perfect the idea. Epilogue briefly summarizes the reasons against Coca-Cola Huiyuan for further acquisitions to complement and show that the implementation of anti-monopoly law to be gradually improved in practice.