On The Governance Of False Advertisingproblems And Solutions

In the current socialist market economy, advertising as the dissemination of information, guidance, the consumer, and increase sales tools, as commodity producers and sellers contact consumers bond in modern plays in the economic life is not to underestimate the role. With the rapid development of the advertising industry and the advancement of science and technology, networks, television has become public access to information are critical tools, advertising to its unique perspective to appear on the screen and continue to attract an increasing number of eyeballs, but false advertising is on the scene. In the true and false, good and evil first advertising campaign, false advertising always become the creation of the shadow ", in harming the innocent advertising audience. Each kind of media on the false advertising, it severely interferes with the State of the administration of advertising, market and society of public order and good customs great harm. China's current for false advertising legislation and law enforcement is concerned, there are some disadvantages. From the legislative standpoint, our "advertising law, the law against unfair competition and consumer protection law and other laws and regulations, there is still no clear definition of false advertising, defined missing caused business sector in the definition of false ads are difficult and tricky. From the perspective of administrative law, celebrity endorsement of false advertising imputation of missing, false advertising illegal costs is too low, enforcement of weak, advertising examiners system of various makes of false advertising supervision a difficulty.In light of this situation, we should improve the system design, advertising law and may not be modified, a clear definition of false advertising, expand false advertising illegal subject, raising the cost of false advertising; perfect advertising illegal examiners system, and other supporting systems, improve advertising business enterprise entry threshold; civil litigation system, expand consumer rights approach; the establishment of a social credit system, strengthening the social supervision. The increase in false advertising control, compression false advertisement of living space, but also consumers a clean space.