Advertising is a double-edged sword, it not only brings prosperity for today's social market economy, but also causes many troubles. Advertising market has a large number of false advertising. At present, false advertising problem in China has a serious threat to the normal order of the market economy, infringes upon the lawful rights and interests of consumers, with great social harmfulness. Therefore, regulation of false advertising is imminent.The government and society have been paid more and more attention to false advertising. For decades, the country has enacted a series of regulation of false advertising laws, regulations, notice and documents, expressing the government's determination. The crux of the problem is that false advertising like the fungi and nasty disease difficult to cure. Regardless of how the country clampdown regulation of false advertising, it only has the effect in a short time. Not long before, false advertising will begin to grow and spread quickly as weed.So the author has strong concern and research interests to the regulation of false advertising. Author tries to explore the causes of the false advertising and the reason it long-standing. And learn from foreign developed countries' false advertising management experiences, putting forward the legal countermeasures to control the false advertisement. This research is of important theoretical and practical significance.This research is divided into six parts. Based on the recent news about the cosmetics industry false advertisement case the content raised. First the author defined the concepts and determination standards of false advertising, expounded the status and the harm of false advertising and focused on analyzing the causes and management of false advertising deficiency, then introduced the management experiences of false advertising of the part Anglo-American law system and civil law system countries. On this basis, the author put forward the legal countermeasures to control the false advertising from the legislation, judicial enforcement measures, and advertising industry self-discipline and social supervision mechanism, etc.The innovation of the thesis is that, the author thought to contain false advertising and flood, taking temporary solution will not produce substantial effect. Therefore, the author spends a lot of ink to analysis the reason and long-standing of false advertising in order to find the legal countermeasure and weaves a law-net to contain false advertisements spreading. Don't leave a gap for the false advertising. And the deficiency in the paper is that, duing to the lack of knowledge and practical experience, the law-net the author weaved is perhaps not close, there are still many inaccuracies.
|