A Research On Cultural Competitiveness Of Non-government Organization

In the era of cultural globalization, cultural competition has become national, regional and enterprise focus of competition. Premier Wen Jiabao once pointed:" State's influence, depending on the economic, technological and military strength, but ultimately depends on the power of culture. Culture's impact is of more profound and more permeable. There is five thousand years of civilization in our country and Chinese culture has experienced a long history, from any perspective, we have sufficient reason to be proud of that. On the one hand, the Chinese nation has strong creativity in culture;on the other hand, opening to foreign culture is compatible with our broad-minded." However, during the period of building a harmonious society, non-government organizations (NGOs) have not been paid attention in the research of this area. The cultural competitiveness of non-government organizations mainly includes two layers of meanings:On its external function, the cultural competitiveness of NGOs means that in the field of culture, the non-government organizations are capable of cultural research, cultural production, cultural public service and cultural external transmission. Within the meaning of its terms, cultural competitiveness of NGOs refers to which different from competitiveness of enterprises and the government, the non-government organizations are able to deal with cultural production, innovation, dissemination through its internal mechanisms.This paper proceeds with the connotation of cultural competitiveness of NGOs. This paper views that the connotation of competitiveness of NGOs can be divided into non-government organizations'cultural products, cultural image and cultural marketing competitiveness. Its dependent variable includes four aspects:the driving force, cohesion,norms and creativity. Followed by analysis on the cultural competitiveness of NGOs about internal and external factors, its external factors primarily refer to social capital of non-government organizations, and its internal factors are the inner management of non-government organizations themselves.Combined with results of this study, particularly the internal and external factors, this paper propose the following measures to promote cultural competitiveness of NGOs:first, it demands the real transformation of government functions and improving government cultural management; second, deepening reform of cultural system is also urgent requirements, especially to impulse the transition of the non-profit cultural institution; third, how to promote non-government organizations' cultural management mechanism modernization is also a critic problem; fourth, the non-government organizations should be concentrated in improving human resources management system; and then, building a reasonable system of internal governance of NGOs would ensure the organizations sustainable development.