Chinese Wushu Research Market Operation

Wushu is the national traditional sports in China is one and Opera can be comparable to the Quintessence. With the vigorous development of Sanda, China has successively held a number of Martial Arts in business events, "Sanda game looks good," which is all the people who read the Sanshou competitions have recognized the fact, however, the influence of Martial Arts are not If you have to do more than expected South Korea's taekwondo, karate in Japan, there is no such as the American professional boxing, K1, as the market in the world earn pours, remove still need to improve their own outside of Wushu, a very important reason Sanda is the promotion efforts were not enough, did not arouse media attention and communication.In this paper, Sanda operation with the world's market one of the most successful professional boxers fighting for comparative analysis of Traditional Wushu as a sport in the socialist market economic reform, how to learn from professional boxing success of the operation of the market experience. As a sports industry into the market, Sanda successful professional development to provide a theoretical basis.Martial Arts and boxing are all derived from ancient sport competitive sports. Sanda produced in ancient times, through the creation and development of the emergence of modern forms of athletic competition, stagnation, the emergence and reform of modern Sanda five times with the boom. Games currently the main form to the Olympic Games competition for the target system, held "Wushu Sanda King Competition", "Kung Fu King Competition in the world", "professional Sanda Super League" type of career events, But the violence also spilled a lot of problems and shortcomings.Boxing as a sport derived from ancient ancient times, has experienced the emergence of ancient boxing, the ancient Olympic games, the emergence of modern boxing and brokers, professional boxing promotion and television broadcast media involved in game five of development. Professional boxing with its sound organization and management structure, professional boxing club business, a high degree of market-based system of professional boxing promotion and brokers, a huge source of business income, the assistance of various news media, cable television broadcast and Las Vegas and many other kinds of factors involved, to become the world's most famous professional sports. In contrast, our Professional Development of Martial Arts there are more differences. In Western countries, the operation of professional boxing matches have been a hundred years of history, the formation of a unique business model, operation of the successful professional boxing are often able to attract the attention of millions of viewers worldwide through television, advertising sales, ticket revenue, gaming quiz and other forms, from various angles to attract sponsors, broadcasters, news media, the audience to join various groups to achieve various levels of interaction, continue to promote the professional boxing game development. Chinese Wushu and professional boxing in the commercialization of the gap is obvious, the specific differences are:management organization structure is different, no fixed viewing audience, the difference competition rules, the media co-operation are not sufficiently strong momentum lack of advertising and promotional campaigns, sports agent people.Based on the Wushu Sanda and professional boxing Comparative Analysis of the operation of market-oriented conclusions are:Martial Arts does not develop the potential of the market, has not formed its own culture, brand awareness is relatively weak, insufficient marketing efforts, the lack of depth of cooperation with the media, and propaganda is not enough, a serious lack plaque sports management professionals, sports agent and promoter strength of the weak. Sanda works only to strengthen the interaction with consumer groups to enhance the depth of cooperation with the media, vigorously strengthen the cooperation with the sponsors efforts to develop the potential Wushu market, strengthen the culture of Martial Arts in cooperation with the media to promote and improve the sports agency, foster team sports agents and establish the brand before they can receive Sanda positive development.