Preliminary Study Of Chinese Martial Arts In Professional Development

The author used interview of expert, questionnaires, mathematical statistics, logic analysis and other methods. Chinese Sanda professional development and the prospects for study. Exploring Sanda this ancient Chinese traditional ethnic sport as an industry to enter the market. Analysising the operation of its professional status, revealing its operation rules, the operation mode and the theoretical concept system of Vocational Sanda provides a theoretical basis to its professional development.Our main findings : (1)Sanda featuring arising from time immemorial, and has experienced five development period. Games has been formed to lead to the Olympics for the Championship race target system. Meanwhile, Both wang had a Chinese Wushu Sanshou Competition and the Chinese Wushu Sanshou Club Competition are benefical trying of professional race Sanda. (2) The professional sanda market is the summation of the production exchange and consumption relationships of "emulation" products. Initial defining six conceptions professional athletes, professional athletes industries and markets professional athletes, professional athletes race Sanda professional athletes, Sanda professional club. (3) China Sanda professional operation is the traditional national sport of China. Entering the market as sports service and product. Business process in the market to take marketing theory as a guide, combining the features of the project, through long-term practice. And summarized the theory. (4) Chinese Wushu Sanshou conforms to the reform to taking a professional way. It demands of the race with a higher rating, but also a stable audience base is still at the initial stage, and the 20-39 year-old persons with a higher level of education among the audience as the main consumer group. Competition motivation-diversified audience, the Sanshou event is the Business Enterprise Management. But in the organization and management of sports teams, it is still a "dual system" of management system. (5) Boxing arising from ancient times, and go through five development period. Professional boxing organizations to improve the management system for clubs operating entities, highly professional boxers broker and promote a market-oriented system, and a tremendous source of business income, with the assistance of a variety of media. Cable and Las Vegas despite the involvement of a well-established legal security system, the inter-ethnic and political struggle between a variety of factors, such as, eventually becomes one of the world-renowned sports. In comparison, professional development of China's Wushu athletes have more differences, and a lower level. (6)In the future, Martial Arts in China need to establish a professional operation with the national conditions of China Business Sanda organizational structure; Strengthen the regulations so that race to develop in the international direction; Strengthen professional training of management personnel of the tournament and rules; Featuring established a operation mode with national brands, spiritual, cultural, political propaganda combined . Featuring a series of products and enhancing the development of marketing channels; Strengthen medical supervision . Dealing with the distribution ratio in a correct way.