Research On The Market Operates Model Of Chinese Wushu Sanda

The Chinese Wushu is the most plentiful and historical inheritance of Chinese traditional sport culture. The Chinese Wushu Sanda champion Competition has become a famous brand that more and more attracts the Chinese government and news medium attention. It' s hopeful to become a member of Olympic family. As Li Lanqing, one of Chinese vice-premier said, Sanda has more significant meaning than the game of Chinese Football Association. The research of this paper has the theory and practical meaning.Research purpose: This paper takes Chinese Wushu Sanda champion Competition as research object. As an ancient traditional sport of Chinese, Sanda is entering the market. After analysis its market operate process and study its inside movement regulation, the author set up the operate model and theory system of Sanda professionalism, that provide theories basis for Sanda sport professionalism.The main result of this research: (1) Wushu originates in China and experienced long history that can be divided into five phases. Regarding Olympic game as leader and National Sport Competition as target, now its already construct a contest system. At the same time, Chinese Wushu Sanda champion Competition is a beneficial try for Sanda professionalism. (2) The professional Sanda market is the total of production, trade and consuming relation of the contest product, which means, the operator organization of professional Sanda and circulating or marketing system of competition product. And take the first step to concept Professional Sanda, professional Sanda industry, professional Sanda market, professional Sanda Competition, professional Sanda athletic, professional Sanda club. (3) Being Chinese national traditional sport, the market operation model of Sanda means Sanda service product needs to base on the rule of market when it enters market. Lead by market, it must focus on profits and take economic benefit as core. With the marketing theories (core contents -marketing combination strategy) in the marketing process, combination Sanda characteristics, the model is a theories instance after long- term fulfillment examination. It is the whole consideration and analysis of market setting, competition market managing, product strategy, physical evidence, image on behalf and price strategy, promote strategy and retail strategy. (4)The concrete contents ofthe Sanda market operation model (1)Wushu Sanda professionalism on the road of market is a request to match reformation. Although Sanda competitions have a high viewer rating and stable audience foundation, it is still in the start stage. The primarily consume community are male and 20-39 years old audience with higher level of education. They have diversified motivations.(2)In competition, it adopt enterprise manage mode, but in athletic team, it remains "dual management system". (3) A new culture can be given by brand and image of national sport name. It's a good principle to make operate notion into reality by improve technique and service quantity.(4) Physical evidence adopt the way of combination of sport and art, and competition adopt the standard of nationalization, internationalization and characterization.(5)The producers of Sanda competition include operator organization (include the Chinese Wushu association and Guowu company), Wushu Sanda athlete, coach, referee. The foundation of competition star and loyal audience has been established.(6) The price primarily effected by cost, need, competitions and sport immaterial product. Small conditions operate and medium involved is useful method for Sanda competition. But unreasonable problems of funds allotment exist..It adopt advertisement medium promote, personnel promote, business expansion, public relations and other promotion method.(8)The way of medium involved, cooperation of various mediums, outside sell for single field and copyright etc are adopted. Among them the way of medium involved, outside sell for single field should become the main retail methods. (5) The boxing sport originated in ancient period and e...