The Comparative Research On Sports Dissemination Among Broadcast, Television And Internet In China

Great changes took place in the way of sports event's report ,"one newspaper and one publication form"from the beginning of new China until now the network and new media's rapidly development. From the people rich culture life aspect, the sports occupied an important part day by day, particularly athletics sports and behind the huge economic interest has attracted global tens of thousands of sport fans and various countries' company financial group's attention by its ornamental.Our country's broadcasts, television and Internet start late as the main body sports propagation mode ,and in the development, it meets the many problems. Although many people pay attention to China's sports dissemination enterprise, but mostly is the sole attention, the domestic and foreign comparisons perhaps our country tradition media comparison. This article began introduced briefly the domestic and foreign broadcasts, the television and the Internet sports dissemination at the present situation, then through our country ,three kind of media's historical developments, the economic efficiency, the social efficiency and the respective characteristic comparison, for our country future broadcast, the television and the Internet sports dissemination development our country broad electricity enterprise in the future the tendency will even provide some opinions and the suggestions. The research main achievement is as follows:Firstly, the Chinese present media profession presented the following pattern in the whole competition: The broadcast development early, after experiencing a section murky, is recovering gradually, the television media commands troops the status to receive the challenge, the Internet industry swift development impact tradition media. Secondly, domestic sports dissemination jobholders overall quality waits for enhancing, China's broadcast, the television and the network and new media unifies imperative,"three-in-one"will be in the future. Thirdly, our country between the media should advocate the fair competition, reduces the administrative intervention. Various provinces and cities regional station strengthens own market competition strength, strengthens the market supervision. Through issues the business certificate, methods and so on promulgation related laws and regulations, comes the standard and the restriction media behavior, guaranteed that the media market in order, under the fair environment obtains the benign development. Through the organizational reform, on basic gets rid of the obsolete pattern the media Institution depending on the national allocation, business model sole stubborn illness. Under economic globalization's tendency, China's broadcast, the television and the Internet media only then displays the unique superiority fully, makes up for one's deficiency by learning from others' strong points strengthens the cooperation, can develop faster, more prosperous and healthy in the 12th-five-year plan"period as well as a future time.