| In recent years, screen culture has become the main form of mass media by virtue of its unique mode of transmission and representation. TV & film culture, with its lively, readable, and fashionable characteristics matches the psychological conditions and capabilities of understanding of primary school students, and therefore is widely liked by the students. Also, screen culture imposes more prevailing and deeper influence over the morality of students, which is already been beyond the artistic value of its own. This influence has both positive and negative sides. Therefore, It's very important to explore how to facilitate the correct and effective use of screen culture, to have the culture deliver positive effects, promoting the mental and moral development of the students. This essay analyses theoretically from perspectives of both the influence screen culture imposed on the development of primary school students' morality, and the positive and negative effects the culture imposes upon the students' morality, Also, through the investigation and analysis of impact of screen culture on the moral status of primary school students, the essay gives the corresponding strategies, with which to fully facilitate the special mass media form of screen, to create favorable conditions for the primary school students to develop fine morality. |