The Chinese Women's Basketball Serie A (WCBA) Development Dilemma And Countermeasuers Study

The Chinese women's basketball serie a namely WCBA founded in 2001, although women's basketball league has achieved great development. However, at present, the Chinese women's basketball development, facing a series of problems, such as team quantity seriously atrophy, active players and backup talents shortage, club management malpractice hidden trouble and so on condition, to solve these problems, it must take the team professional league as platform and carrier, needs to have carrying larger function and has more dynamic development mechanism.This paper uses literature investigation, interview method, statistics and logic analysis method to the Chinese women's basketball serie a practical difficulties and countermeasures are analyzed, the results of the study indicate that:1 the Chinese women's basketball serie a format, schedules, games-time changes depends on international international competition arrangement, training cycle arrangements. League format, schedules, games-time large variation, will for the players, clubs, league promotion, club operation effect.2 in recent 10 years, women's basketball team team quantity and player base no development or improve. Youth team number has serious atrophy.Serie a club self-construction doesn't improve. The league for team quality limited impact.3 women's basketball team club is the traditional system. Capital introduction, treatment increased, the club's promotion and difficulties. Women's basketball team club social investors is very little, society lacks for women's basketball team investment enthusiasm.4 league operation money from sponsorship money. 5 reported media more confined to the team's home province or city part of the media. Most reports confined in the game process and result. The league and club of active promotion rarely. TV broadcast quantity inadequate. TV broadcast regional unequal phenomena.6 players themselves generalization ability is very limited, playersfrom teams flow resistance is larger, women basketball teams properties, system caused a player movement impeded, lacking the market principle and policy guidance. Women's basketball team women-basketball team sports reserve talented person lacking, and lack of attraction.7 league influence is insufficient, league reputation, visibility limited; Social attention to weak, investor interest less. League encounter development bottleneck.