A Study On Marketing Strategy Of LZ University's Reception Centre

University's reception is a windowdisplay of university's image, it has greater influence on university. On the one hand, university's reception can improve university's image, on the other hand,it would provide better accommodation and service for the teachers and students with material support to university's teaching and scientific research.At the same time,university's reception can increase the income and reduce the university's input.As Reception Centre of LZ University Logistics Group, it plays a leading role in the reform of university logistics, and has been the earliest independent entity in finance. Nowadays LZ University Reception Centre bears more and more pressures because of logistics group's reform such as implementation of objective management,taxation reform,a rise in the salary of employee, separate check of water and electric in finance, and fiece competition of hotels nearby.Under these circumstances, how to formulate reasonable marketing strategies to improve hotel accommodation rate,to enhance the capabilities of competition for meeting customer satisfaction,to increase the centre's income, to offer better service for teaching, scientific research and society, is an important problem demanding prompt solution.This paper firstly, through a careful study of the centre status quo,uses marketing theory to analyze its marketing environment and competitive environment. Secondly,it tries to find out the advantages and disadvantages of the reception center's competitions.Thirdly,it makes some choices in strategy of competition, with analysis of the Theory STP. Finally,it formulates a correspondent marketing tactics.Only in this way can LZ University Reception Centre break throught in sales and keep competitive in the future.The author hopes that the essay will also be helpful to other university's logistics reform and reception working.