Agents For Study Aboard Marketing Strategy

The 21st century, as the rapid increase in the national economy income, families take more and more attention in education, they invest more and more in education, and they would like to send child to go abroad for further study. In our country, "support, encourage to go abroad, to go free" policy support the overseas studying, and make a rapidly increase in student at their own expenses to study abroad. The demands create market, and the agent service for study abroad is developing rapidly. But the agent for study belongs to sunrise industry in our country, the corresponding laws and regulations are not very perfect.In recent years, more and more problems are exposed as fierce competition with pee r companies grows. Therefore, how to put itself in an invincible position, strive to improv e its competitiveness and achieve sustainable development are issues of critical concern for a Studying Abroad Service Center with complete qualifications and legal formality. It is demanding for it to do market positioning, to adjust the direction of development unde r new circumstances, to formulate strategic targets and to implement effective safeguard measures.This thesis analyzes market segmentation, market positioning, influential factors, cu rrent development and existing problems of an Studying Abroad Service Center from the perspective of market development. New Oriental Vision Overseas Consulting Co Ltd. is exemplified to analyze its development condition, existing problems, strengths and weak ness analysis of internal conditions and external environment, its application of market d evelopment strategies and is proposed guaranteeing strategies. This research is a referenc e to the market growth of New Oriental Vision Overseas Consulting Co Ltd. as well as ot her Studying Abroad Service Centers.