Physical Market Development In Jiangxi Province And The Countermeasures

College sports as an important part of sports market, its status and role increasingly prominent. In recent years, our country college sports developing rapidly, universities and colleges organized group club, development by high level sports teams, bring the college sports teaching and sports training double harvest. But the development of college sports market and the whole is slower than the sports market prosperity, development speed is also relatively slowly. According to the research of this field is rich enough, some researchers will present situation of college sports market investigation. Sports fields and the economic field researchers, in market of college sports in-depth research and exploration, on the basis of how to develop and development of college sports market this problem, some Suggestions were put forward. Visible, study the issue has important theoretical significance and practical significance.Based on synthetic analysis of college sports market in recent years at home and abroad, and on the basis of research literature. Jiangxi university sports market will be established as the research object, the selection of the representative of Jiangxi province as the research sample seven universities. Specific research contents include: Jiangxi university sports consumer market, sports supplies market, sports market, sports training and sports sponsorship, named market such segments of the market. USES the research methods including literature, questionnaire, interview method, comparative research and mathematical statistics, etc. In the investigation of college, each release range of 100 students every college, questionnaire issued 10 servings of PE teacher questionnaire.Survey of college sports market, jiangxi province the overall situation is not optimistic; College sports consumer market on a smaller scale; Although college sports venues market openness is higher, but not very ideal income situation; Jiangxi college sports market products is not abundant enough; College sports sponsorship, named basic market in the blank, and Jiangxi university sports training market outlook, etc.On the basis of Jiangxi province and puts forward the solution to college sports market development and concrete countermeasure, namely government departments should attach great importance to the development of college sports market, colleges and universities should strengthen the cultivation of their respective sports market, increase the venues and way, strengthen the socialization operation, etc. Meanwhile, further analyzing the development of Jiangxi province university sports market management ideas and marketing mentality, the hope can achieve Jiangxi province university sports market of healthy development.