Research On The Development Strategy Of Water Sports Industry In Jiangxi Province

The water sports industry is a series of economic activities that use the ocean,rivers and lakes as the carrier to provide related products and services to the public in the form of competition,leisure,entertainment,adventure and tourism.It mainly covers sailing(board)and rowing.Kayaking(rapid),dragon boat,motorboat,water skiing,diving(swimming),extreme(surfing,drifting)and other projects.Jiangxi Province,with its unique scenery and rivers and lakes,has a natural first-mover advantage in developing the water sports industry.The development of the water sports industry can give full play to the natural ecological advantages of Jiangxi Province to promote the development of related industries and industrial chains such as water fitness,leisure,entertainment,equipment and equipment,which is of great significance for building a healthy Jiangxi and cultivating new kinetic energy for economic growth.The province provides strong support and sustained motivation to build a green industrial system,promote economic transformation and upgrading,and achieve higher quality development.This paper uses the literature data method,expert interview method,field survey method and other methods to collect the current situation of the development of water sports industry in Jiangxi Province,and uses the hard work analysis method to have advantages,disadvantages,opportunities and threats to the development of water sports industry in Jiangxi Province.The external situation is analyzed,and on this basis,the development strategy of water sports industry in Jiangxi Province is proposed.This paper mainly draws the following research results:(1)The advantage of developing the water sports industry in Jiangxi Province is that it has abundant water resources and high-quality water environment;it is located in the Yangtze River Delta,Pearl River Delta,Yangtze River Economic Belt and the“Belt and Road” area,with obvious location advantages;Water sports awareness is higher.The disadvantages of developing water sports industry in Jiangxi Province are that there are fewer participants in water sports,the level of economic development is not high and the imbalance is caused by insufficient consumption capacity,the local market is limited in scale,the water infrastructure is imperfect,the industrial operation talents are lacking,and the market entities are not strong;The government's regulatory mechanism is not smooth.Opportunities for the development of watersports industry in Jiangxi Province include increasing government policy support;rapid economic development leads to consumption upgrading and market potential expansion;tourism,health,culture,and the integration of Internet industry and water sports industry are driving development.The main threats to the development of water industry in Jiangxi Province are whether the government's support policies can be put in place;other fitness and leisure projects,as well as the competition of the water sports industry in neighboring provinces and cities,the red line of environmental protection and the development pressure brought by the improvement of safety production standards.(2)Combining the advantages and disadvantages of the development of the water sports industry in Jiangxi Province and the opportunities and threats it faces,the development strategy of applying advantages and seizing opportunities is to formulate a special plan for the development of water sports industry in Jiangxi Province,and to create a “one core and two lines”.The water sports industry layout of the three districts;increase support for the water sports industry's land,taxes,financing,etc.;attract social capital to enter and seize development opportunities.The development strategy of using advantages and resolving threats is to strengthen organizational leadership,decompose departmental responsibilities,and implement support policies;build a development pattern of open cooperation and achieve a win-win situation with other sports industry and surrounding provinces and cities.The development strategy of making up the disadvantages and seizing the opportunities is to speed up the infrastructure construction and consolidate the foundation for development;implement the “+water sports” development strategy,and support the tourism,health,culture,Internet and other industries to enter the water sports industry to achieve deep integration and development;Mechanism reform,implement a "one-stop" approval system,and build a good business environment;Improve the competition system,build a professional water sports event based on mass amateur water sports events,supplemented by commercial water sports events The competition system;Supporting brand competitions,leading the development of the industry;Strengthening personnel training,building a talent team with professional students,retired professional athletes,water sports social sports instructors and professional management personnel as the main body.The wt development strategy of reducing disadvantages and avoiding threats includes establishing a water emergency rescue mechanism to reduce the risk of water sports;strengthening water sports industry research and providing intellectual support.