Research Of Marketing Development Of China Aero Sports Resources

After the Chinese 60th anniversary and the 30th anniversary of reform and opening-up, China is still undergoing transformation of economic and social style, and is still on the historical process of modernization. Chinese sports are infront of the world after the Olympics games in 2008. Therefore, faced above special conditions, Chinese sports will grain great challenges. That conditions lead the world's most advanced high-tech industry--air technology industry, which count the larger needs of society and could stimulate national economic growth. Mean while, at the sports area, air sports and events have been impacted tremendous.Using by literature analysis, questionnaires, expert interviews and other methods of mathematical statistics, this thesis bases a serious theories, such as Modern Market Economics, Sports Management, Sports Industry, Sports Marketing and other disciplines. As a personnel of 2010 China International Aviation and Sports Festival, I researched the aero sports marketing and resources, involved in potential consumers and actual consumers in Beijing and LaiWu, Shandong province. The purpose of this article is that it provides theoretical basis and practical foundation in a new ear for air sports in China. The main points of innovation: through overall necessity and feasibility about aero sports events in China, I classify this kind of resources and describe the situation of consumers in China nowadays. Based on research data, find out the shortages of development and what we can do in the process of reforming. At the same time, this thesis clear-out a trend of China's aviation sports'marketing and industrial. That may give a thought about strategic decision of relevant government departments, enterprises and aviation clubs, in order to make up for the serious shortage of research in this field.Conclusion: Based on the socialist market economy system, China's sports resources have to break through a tortuous process, so that will achieve the aviation marketing operation. We should also see the main reason for restricting its development: the unprogressive system, Government policy, the restrictions of its own factors, public opinion and the lack of training venues and other basic conditions, and lack of high levels of athletes and professional events managers. So resolve these contradictions, we must improve the overall competition situation, and reform the existing management system and airspace policies. Meanwhile, we could rely on market resources to improve race awareness, integration of navigation resources, city brand resources, to resolve various bottlenecks in the process.