Research Of Public Opinion About College Students And The Ideological And Political Education In Universities

There is an important role of public opinion research in reflecting people feelings, society opening-up and modernization. Though public opinion research belongs different field to ideological and political education, it has common point with policy attitude, ideology and way of act as society developing, and research of public opinion lay the foundation for ideological and political education. Therefore, introduce public opinion research into colleges is the breakpoint for the ideological and political education of current university students. Pertinence and efficiency of ideological and political education can be improved only if a thorough knowledge were known the situation, beginning, developing and transmitting of public opinion about college students.There are one prolegomenon and four chapters in my article. The destination to ideological and political education of public opinion about college students, the thinking way of article and the important meaning of the research results to ideological and political education in universities were expatiated in prolegomenon. In chapter one, the situation of public opinion research and the relationship between public opinion research and ideological and political education were told, it showed that public opinion research about college students was important to ideological and political education in universities. In chapter two, it was analyzed that the dimension, types and characters of public opinion about college students happened on the basis of research to agencies of public opinion about college students. In chapter three, the transmission channels of public opinion about college students was introduced and the influence of using new media about college students to ideological and political education in universities was main analyzed. In chapter four, Suggestion about innovation of political education in universities and controlling of public opinion about college students was given. Acquirement, evaluation and buffer mechanisms to public opinion about college students should be set up and enhance controlling to the public opinion about college students in order to creative ideological and political education in universities .