Investigation Into The TV Culture Consumption Attitude Of The High School Students From Zhangdian, Zibo And The Countermeasures Of Education

The impact of the mass media to the socialization of the teenagers is more and more evident. And it is particularly the TV culture that has the most powerful effect and covers the widest scope. The TV culture now has a trend of meeting common taste and entertaining, which just meets the psychological need of the high school students today. And their direct impression of life can be reflected by the TV culture as well. Thus the TV culture has been affecting the high school students' philosophy and behavioral habits in its own way. The fact that the TV culture has not only positive but also negative impacts brings to the current education at high school severe challenges. However, it also brings to education opportunities for further reform.The purpose of this research is to learn about the high school students' attitude towards the current TV-culture and to analyze how well they could understand the TV-culture. It is expected that this research could find proper educational countermeasures to the problems we come across. Thus the high school students could be guided to benefit from the TV culture and reject the harm in a rational way.So the writer has made up an investigation paper entitled "Investigation of the High School Students' Attitude Toward TV Culture Consumption", which includes statements about the high school students' attitude towards the entire TV culture, the relationship between TV and other forms of media, TV commercials and the high school students' tendency of consumption and the relationship between TV plays and social realities. Then within the area of Zhandian District, Zibo City, six high schools were chosen including three juniors and three seniors, which both include a key high school, an ordinary one and a rural one respectfully. From the six high schools 1,400 students were chosen at random to take part in the investigation. With the results sorted and analyzed, the writer presents here a discussion about the investigation.1. We should make good use of the news programs on TV for school education and TV culture for curriculum development.1) The news programs on TV plays an important part in the socialization of high school students so both the parents and the school should make it possible for them to consume enough news programs.2) It is necessary for the regular school education to take in the TV culture as a supplement, which will be welcomed by the students.3) The educational resource in TV culture of excellence should be made good use of so as to widen the high school students' field of vision and construct their philosophy of lifelong learning.2. Necessary measures should be taken to help the high school students understand the relationship between the TV culture and other kinds of cultural media.1) Correct guidance should be given to the high school students on how to face thereality of the coexistence of TV and traditional media so that they could positively observe and learn the diversified cultures.2) The high school students should be guided to understand the relationship between printed culture and video culture.3) There is still a long journey to make for school education to guide the students to deal with the Internet culture and to understand reality of the diversified culture.3. The high school students should be guided to understand the TV commercial culture in a rational way and become rational consumers.1) The TV commercial culture has an positive effect on helping the high school students to affirm their own value and meet the need of the competition in the modern society.2) The high school students should be guided to have a correct understanding of the TV commercials about consuming expensive commodities. So they could be a rational consumer.3) Proper measures should be taken to help the high school students keep away from the harm of the unhealthy TV commercials.4. The high school students should be guided to rationally face the positive and the negative effect of the TV play culture.1) The lack of truthf...