Research On Alternative Educational Consumption Of High School Student Families

According to consumptional theory and behavioral science theories, the paper explores the features of the senior high school family alternative educational consumption.The objects came from the families of senior high school in Jinhua City in Zhejiang province. The data collected by questionnaire and interviews.Combinationing with qualitative and quantitative methods, the paper explores the status,problems,causes and influencing factors for the family alternative education consumption in senior high school.On this basis, analyzing difference of alternative education consumptional wishes and expenditures between different student groups.there are some problems:lack of consumptional subjectivity, irrational consumption, differentiation for consumptional levels, lack of education services awareness. The first reasons is lack of high-quality educational resources.The paper includes 6 parts:research design,define the basic concepts,clarify the application of theory,introduce method,clear object,explain steps;research for analyzing students alternative educational consumption will in senior high school, consumptive subjectivity expression consumptive reasons,behavior characteristics,object characteristics,satisfaction,burden and different groups of consumptive differences;revealed the family alternative education consumptive issue in senior high school;analyze the reasons of consumptive driving force; explore the factors that influenced the choice of educational spending; the conclusions and policy recommendations.We find that alternative education became important areas for students educational consumption in senior high school.There are 30.9 percent of surveyed students do school choice consumption, the ratio of up to 61.2 percent for supplementary tutoring,33.8 percent do non-traditional learning materials consumption.Most families can afford a students, but families with many children lack the capacity to pay.On this basis, the paper discusses the main reasons for differences in alternative educational spending. With empirical test, the paper shows that the quality of education providers, home location, number of children and their children's academic performance,which are main factors for alternative education consumptive behavior,While the parents occupation and level of education also have significant impact. At last, the paper put forward some countermeasures to the government, education departments and the families of students in the following aspects:alternative education consumer behavior should be faced squarely;the balanced development of education mechanism should be formed;alternative education consumption rates should be reasonably determined;compensation mechanism should be established;the total resources for education should be expanded;multiple sources of funding should be opened; the concept of consumer services for education should established,in the meantime the school quality should be increased;family rational education spending should be promoted; educational resources should be optimized.