Research Of The Influence Of The Sports Consumption Characteristic Of Student's Colony On The Development Of The Sports Industry Of Shanghai

In our times, the sports industry is developing faster and faster. It has been the new growing-point of the national economy. As part of the tertiary industry, it is a need of setting up socialist market economy to quicken the development of sports industry, which is according with the demands for strategically readjustment of economic structure of our country. It has an obvious impetus for expanding domestic demand, spur economic growth, realizes the goal of development of modernization. The sports industry of our country just entered market-based operation. It has in the international sports evolution in initial stage. The opportunity and challenge of sports industrialization coexist. The key of sports industrialization is finding accurately and developing breach of the industry of sports of China. The industry of sports of China will have very great development potentiality and space. So launching the study on industry's development strategy of sports of China thoroughly has very important theory value and realistic meaning. With the development of social economy and constant improvement of the living standards of the people, the sport population is constant enlarging. More and more persons realize the joyful facilitation that sports realize healthy spirit to the development physique. People's enthusiasm for participating in sports improves gradually too. We start with heightening the level of sports consumption of our country, expand the domestic sports demand at the same time, accelerate the forming with market-based sports of our country , will promote the development of prosperity of the sport of our country. Student is the consuming group of the new era of strong age characteristics. Their consumption characteristic has particularity different from other colonies. The sports consumption of student's colony has already become an important component of the market of sports of our country in present. The consumption potentiality which student's colony have will exert an inestimable influence to the development of sports in China. So to regard student as a piece of consuming groups, investigate and analyses its consumption characteristic, understand their present condition of consumption of sports, and propose the rational suggestion to the existing problem is helpful for student's colony to form the scientific sports values and sports consumption view. This line adopts the sport activity situation of the colony to students in Shanghai of situation of questionnaire investigation, consumption situation of sports; sports consumption characteristic and potential sports consumption consciousness carry on the investigation. Through investigating, the study burden of the student in Shanghai colony is relatively heavy, there is little time in spare time, and the sport activity has not become the mainstream of student's recreation amusement yet. Limited by economic reason, sport activity space of student's colony is mostly the free place where the school offers. As to structure of sports consumption of student's colony, the proportion of material object consumption is higher than the viewing and admires type and participating in type to consume far. The reason to cause this proportion is student colony study pressure to be heavy, have no time to watch sports match live, School more complete sports facilities and place have suppressed the demand for consumption of student's property of participation Easy in the sports education of the school there is loophole. In addition, I have summarized and summed up 9 items of sports consumer motivation of student's colony, most students' sports consumer motivation, for compounding type consumer motivation, and its consumer motivation presents diversified development trends. The question through supposing of this text surveys student. Found...