An Analysis On The Characteristics And Countermeasure Research Of Fuzhou IT Industry Practitioners Involved In The Sports Consumption Behavior

This thesis mainly applies the Literature Material Method, Survey Investigation, Observational Method, Comparison Method, Statistic Method to make an analysis and investigation for sports consumption behaviors of IT workers to work out the characters and facts that affect the sports consumption behaviors, and combined with the suggestions from the experts, we put forward some measures to settle the sports consumption behaviors. Conclusions are made as follows by this investigation.First, IT industry workers of Fuzhou city, being young, energetic and unmarried, are mostly well-educated. Everyday, they spend a lot of time on the computer for their work. Therefore, they don’t have enough time for a rest and participative sports consumption.Second, most IT industry workers of Fuzhou city have strong consciousness for participative sports consumption. Almost half of them do participative sports after work. And they believe that joining a health club will be good for their health. However, because some of them are limited in time, they still haven’t made any action in joining the participative sports consumption.Third, most IT industry workers of Fuzhou city do sports in the health club in the afternoon and in the evening. The sports items they have are becoming diversified. Besides the traditional sports items, men tend to do some powerful, explosive and relaxed sports items, while women tend to some flexible and rhythmical sports.Fourth, the primary factors that keep IT industry workers of Fuzhou city from doing participative sports consumption are:(1) lack of relax time;(2) high fee;(3) long distance to health club;(4) lacking circle friends;(5) having no interest and so on.Last, the problems need to be settled are:(1) releasing the pressure of IT workers;(2) arranging employees to participate in sports consumption activities;(3) lowering the price of charge fitness venues;(4) Increasing the propaganda and implementation of national sports fitness related policy dynamics;(5) improving the quality and increasing the quantities of public sports fitness facilities;(6) strengthening the fitness skills learning during the period of school.