On Application Of Speaking Context Factors In Negotiation Language Of Public Relations

Through a careful analysis of negotiation cases in public relations, this paper focuses on five carefully selected negotiation cases which are closely related with speaking context factors, i.e., time, place, body language, social psycho, cultural practices and custom, together with the application of the theories of speaking context, make a profound and meticulous study on the importance to and impact on negotiation language in public relations as the major speaking context factors. Therefore, this paper sums up the application of speaking context factors in negotiation language of public relations: Firstly, restrictions and adaptations;Secondly, inspiration and application;Thirdly, creation of speaking context. And then this paper goes further to offer four methods for the creation of speaking context, i.e., by using analogy, by using puns and implications, by using association and imagination, and by using ambiguity;then sums up three laws that must be abided by in the creation of speaking context, i.e., law of highlighting, law of transplanting and law of fabricating.The application of these strategies is supposed to effectively enhance negotiating capability of public relations officers, the efficiency of negotiations, so as to achieve satisfactory negotiation results.