Research On Women Consumption

In the consumption society, women consumption is becoming more and more important. It brings new chance for the economy and great profit to the business. It is not only the focus of the economy but also the society.In this research, we will study some problems in the women consumption which are neglected in other research. It concludes the station change of the women consumption; the irrational in women consumption; the middle class tend in women consumption; the reconstruction of women image in women consumption; new women in women consumption.We find that in women consumption, the women subject has been developed greatly, but at the same time, the women object is still existed stably. Women are still treated as the subject and they are still playing the role of "the other".