The Research On Body Consumption Of Modern Young Woman

This study,from the perspective of sociology,takes the young women in Hohhot as an example.By analyzing the current situation of young women’s physical consumption,this paper summarizes the characteristics and differences of body consumption,and points out the problems in the process of physical consumption and the reason.Through this article,in order to deeply analyze and interpret the cultural ideas and social significance hidden behind this behavior.This article is composed of introduction,text,conclusion,reference,appendix and so on.The introductory part includes the research purpose,research significance,literature review,research methods and clearly explain the relevant theoretical basis and concept.The first chapter mainly describes the current situation of young women’s physical consumption.The second chapter analyzes the problems existing in the process of body consumption of young women.Mainly two major problems of body consumption alienation and irrational consumption behavior.That is,the value of commodity symbol replaces the problem of use value,the behavior of consumption becomes a sense of happiness,the image of women becomes a commodity,and the consumption of the body increases the problem of gender oppression and loss of control ofpurchase behavior,and prevalence of consumption.The third chapter mainly analyzes the causes of the problems,including the reasons for the consumption of young women,including the expansion of consumerism,the guidance of mass media,the influence of traditional gender culture,and the influence of reference groups.As well as women’s social status and aesthetic changes,the impact of personal values and so on.In the conclusion,the main contents of this study and the shortcomings in the writing process are briefly summarized,which will provide reference for future research.