Population Ageing And The Elderly Travel Market

In china, following strictly performance of birth control policy, proportion of childrendeclined continually;on the other hand, mortality rate have declined since 1949, till 1980' to alower level, and average anticipative life span became long and long. Based on the two factors,age structure of china changed obviously. The proportion of the elderly population increasedgradually.Ageing of China bring a lot of important effects to the society,economy and so on. Oneof the important problems is how to satisfy special demands of the elderly. With developmentof china's society and economy, people's living condition and income level improved.Likewise youth, the elderly require more for life after satisfied with all basic living demands.Travel is an advanced way to relax and study. It's self-enrichment,self-improvement andself-affirmation for human being in essence.The basic contradiction of travel market is contradiction between demand and provide.This paper analyses the situation of the elderly travel market about demand and provide, andthrough estimation get national travel expense amount of the elderly now and in the future. Atlast, through analysis of the elderly tourists' choice, table a proposal about strategy on how todevelop the elderly travel market.It's not only a demand of ageing aggravation, but also provide a new economy growthpoint for tourism. In china, travel market face to the elderly is just at the beginning ofdevelopment course, there is large span to satisfy the demand of the elderly tourists. Faced tosuch a situation, it's significant of exploit the elderly travel market, not only for increase ofconsuming ratio, but also for keeping national economy rapidly development and benigncirculation.