| University's sports intangible assets, as an important component of university's intangible assets, has increasingly become a real problem that people concern about, whose breadth and depth of developing will directly affect the evolution prospects of college's P.E. industry. Through the methods of literature, questionnaire, mathematical statistics and logical analysis, etc, this research carries on deep investigation and system analysis about the present developing situation of current university's sports intangible assets in our country, whose outcome displays: with the growth of more than ten years, our university's sports intangible assets based on the former, from nonexistence to existence and from point to surface, has achieved a certain progress, presently, the proportion of colleges which are capable of developing sports intangible assets have reached 81.31 percent. Some of them by industry development reasonably arranged a part of employment staff, raised teachers'living pay and exerted potential of teaching force, which have attained the purpose of having gymnasium sustain itself. And another of them make up the circumstances of fund shortage, promoted overall development of university's P.E. work, positively drove the carrying on of community's P.E. activities, well motivated the implementation of nationwide body-building plan and obtained good economic and social benefit.But in the meanwhile, this research also reveals nowadays there exist a series of problems during developing our university's sports intangible assets, which mainly represent: developing level is low and developing contents are lacking, it chiefly deals with the leasing right of gymnasium, inherent potential of university's sports intangible assets is not dug sufficiently, developing profit project and amount are poor and some significant programs that ought to gain profit do not show their energy; the management of university's sports intangible assets lagges relatively and the supervision and...
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