Institute Of Physical Management Of Intangible Assets

The Sports Intangible Assets of Collcges and Universities is one important part of its intangibles and an asset that can bring some social effectiveness and economic profit to schools , so we should realize the importance of Collcges and Universities Sports Intangible Assets , do deep research on it and its management and then strengthen the management, for it will be of significant importance to both the development of Colleges and Universities P.E. and practice of its intangibles.This article makes a research on the management of Sports Intangible Assets in Colleges and Universities , by means of literature referring , specialist consultancy and logical analysis . According to the intangible assets' meaning , we defined the Sports Intangible Assets that is they are processed or controlled by certain subject and exist in the form of knowledge or some approved rights ,and also mainly characterized by creativity and innovation .At the same time , we make analysis on athletics skills , signs , P.E. reputation , copyright special rights and so on . Therefore we conclude that the Sports Intangible Assets of Colleges and Universities are educational , high-tech and wide spreading.The article also expounds the connotation on Sports Intangible Assets management of Colleges and Universities P.E. and research importance . It raises the principle of Sports Intangible Assets management of Colleges and Universities . which integrates sustainable development and tangible assets of P.E., social and economic effectiveness .Moreover , some effective methods have been put forward to strengthen the management on Sports Intangible Assets of Colleges and Universities . , according to the problems presenting in the current management , such as unperfect management policy , insufficient expense , lack of management personnel and knowledge for Sports Intangible Assets . Then , the methods are listed as follows : firstly , improve the publicity ,increase the awareness of Sports Intangible Assets ; Secondly , perfect the organization , make full use of the scientific management ; Thirdly , take advantage of staff, equip the sophisticated management terms ; Fourthly , mature the policy ,form the effective incentive system ; Fifthly , put the law into use , safeguard your own legal rights ; Sixthly , make scientific assessment , keep and increase the value of Sports Intangible Assets ; Seventhly , exploit reasonably , promote the Sports Intangible Assets development of Colleges and Universities; Eighthly , strengthen the management of human resources , push the continuous creation of Collcges and Universities Sports Intangible Assets.